Essays about: "apparel branding"

Showing result 6 - 10 of 12 essays containing the words apparel branding.

  1. 6. Corporate Identity, Corporate Branding and Brand Image

    University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

    Author : Muhammad Ghayour Khan; Omar Khan; [2016]
    Keywords : Corporate identity; Corporate branding; Brand image; Organizational culture.;

    Abstract : This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. READ MORE

  3. 7. Attitudes toward luxury apparel : An analysis of the differences between Swedes and Italians

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Stefano Pistillo; [2015]
    Keywords : Luxury; Apparel; Attitudes; Fashion; Italy; Sweden;

    Abstract : Some authors sustain that even though literature that regards branding of consumer goods is constantly expanding, there is not enough focus to what concerns the attitudes of consumers toward fashion luxury apparel.   The purpose of this thesis is to discover the differences in the attitudes toward luxury fashion apparel of people in Sweden and Italy. READ MORE

  4. 8. Keep On Running : progressing customer experience through digital platforms: a case study of Nike+

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Erik Elowsson; Jessica Johansson; [2013]
    Keywords : Co-creation; value; digital platforms; brand ecosystem; brand community; branding; digital marketing; Nike ;

    Abstract : Digital platforms have established new ways within marketing for consumers and brands to interact. This has called for a paradigm shift denoting a phenomenon of shifting consumer and company roles, creating opportunities for interaction and value creation. READ MORE

  5. 9. Online Brand Repositioning : A case study of Halens

    University essay from Institutionen för ekonomi och företagande

    Author : Anna Sokolowski; Viktoria Sandström; [2012]
    Keywords : marketing; branding; brand; brand image; positioning; repositioning; e-commerce; distance selling;

    Abstract : This thesis was carried out during Spring semester 2012 at Södertörn University in collaboration with the Swedish distance selling company Halens. Halens is one of Sweden’s leading e-commerce companies with a significant history in distance selling. READ MORE

  6. 10. COO - How do they do? : Swedish Fashion Brands' Exploitation of the Country-of-Origin Effect

    University essay from Ekonomihögskolan, ELNU

    Author : Anna Riberth; Sofia Ericsson; [2012]
    Keywords : Country-of-Origin; Country-of-Design; Country-of-Manufacturing; Country cues; Stereotyping; Sweden; Branding; Competitive advantages; Storytelling; Scripting;

    Abstract : Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. READ MORE