Essays about: "behaviour economics"

Showing result 6 - 10 of 304 essays containing the words behaviour economics.

1. 6. The new hype in the e-commerce industry: A case study in Sweden to investigate challenges perceived by software development teams

   University essay from Lunds universitet/Institutionen för informatik

   Author : Hasmik Hakobyan; Narthana Murugesan; [2023]
   Keywords : software development teams; e-commerce; challenges; new hype; pandemic; Business and Economics;

   Abstract : The growing number of users and the changes in customer behaviour over the last few years caused new hype in the e-commerce industry. This imposed pressure resulted in some technical disruptions in those systems. READ MORE

3. 7. The Impact of Board Gender Diversity on Firm Capital Structure: A Quantitative Study on S&P 500 firms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Daniel Erik Mittag-Leffler; Kabir Sehgal; [2023]
   Keywords : board gender diversity; capital structure; critical mass; female risk aversion; leverage; debt-to-capital; trade-off theory; pecking order theory; agency theory.; Business and Economics;

   Abstract : Purpose: The objective of this study is to determine whether or not board gender diversity influences the capital structures of S&P 500 firms. This is done based on the premise of female risk aversion and conventional capital structure and agency issues theories. READ MORE

4. 8. Power Dynamics in Corporate Scandals - A holistic analysis of the Theranos and Wirecard corporate scandals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : André Kelmendi Jansson; Ahana Majumdar; [2023]
   Keywords : Power; Power Dynamics; Corporate Scandals; Documentaries; Actors; Business and Economics;

   Abstract : This study examines the various essences of power displayed within corporate scandals, and how it can prevent scandals from getting exposed. Building on management studies, this research aims to fill a literary gap wherein corporate scandals are explored but not through the lens of power. READ MORE

5. 9. How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Phuong Vo Hoang Hoai; Natalie Klimecka; [2023]
   Keywords : TikTok algorithm; Algorithmic literacy; Social media marketing; Personalisation; Marketing ethics; Ethical decision-making; Business and Economics;

   Abstract : Thesis purpose: To investigate the role of algorithmic literacy in the case of TikTok, and how its strategic performance, including the challenges and associated ethical issues, affects global marketers. Methodology: Adapting a social constructivist approach, twelve qualitative semi-structured interviews with global marketers allowed us to gather deeper insights Theoretical perspective: In order to fulfill the above objective, the study looks at literature streams in social media algorithms and algorithmic literacy, as well as adopts scholarship in marketing ethics and socio-psychological concepts concerning consumer behaviour and decision making processes. READ MORE

6. 10. Small but Mighty: A qualitative study investigating characteristics of SMEs in their utilisation of ICT for sustainability

   University essay from Lunds universitet/Institutionen för informatik

   Author : Hilma Svalander; Måns Larsén; [2023]
   Keywords : ICT; SME; Sustainability; ICT for Sustainability; Utilisation; Agility; Risk Behaviour and Risk Management; Investments and Resources; Business and Economics;

   Abstract : This master's thesis seeks to address the problems associated with the utilisation of sustainable Information Communication Technologies (ICT) by small and medium-sized enterprises (SMEs), due to various barriers such as cost, limited resources, and lack of awareness. The research question seeks to examine the internal factors and characteristics of SMEs that influence their utilisation of ICT for sustainability. READ MORE