Essays about: "behaviour economics"

Showing result 11 - 15 of 304 essays containing the words behaviour economics.

  1. 11. From Streaming to Evoking That Extra Feeling

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
    Keywords : Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

    Abstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE

  3. 12. The Impact of Data-Sharing Technology on Farmers’ Sustainability Work : a study of Arla’s climate calculation tool

    University essay from SLU/Dept. of Economics

    Author : Annie Emilsson; Martin Fornander; [2023]
    Keywords : Data-sharing; Sustainability; Sustainable Agriculture; Agricultural Data; Arla Foods; Triple Bottom Line; Sustainability Reporting; Benchmarking;

    Abstract : The food industry and agriculture are facing pressure to implement sustainable processes and reduce environmental impact while meeting the needs of a growing population. The European Union has adopted the new Corporate Sustainability Reporting Directive, putting pressure on corporations to adopt more sustainable practises and become more sustainable. READ MORE

  4. 13. Challenges in Adopting a Circular Economy model in Born-Sustainable Micro and Small Enterprises. Study on Food-Tech sector in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alejandra Fernandez Castaneda; [2023]
    Keywords : Circular economy; Sustainability; Food-tech; Circular food system; Born-Sustainable; Food-tech ecosystem; Sweden; Entrepreneurship.; Business and Economics;

    Abstract : The agri-food system has driven economic development and supported the growing population, but it has also significantly contributed to greenhouse gas emissions. Moreover, the system is vulnerable and faces challenges that hinder innovation and sustainability. READ MORE

  5. 14. Consumers’ perceptions of reusable returnable packaging

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aline Fort; Michaela Hanusiakova; [2023]
    Keywords : reusable returnable packaging; circular economy; Theory of Planned Behaviour; demographic factors; Business and Economics;

    Abstract : Purpose: This thesis aims to explore the extent of consumers’ interest in reusable returnable packaging. Theoretical framework: This study is based on the Theory of Planned Behaviour. Attitudes, subjective norms and perceived behavioural control and their association with the interest in reusable returnable packaging are tested. READ MORE

  6. 15. Market Reaction to Environmental Controversies: The role of perceived behaviour

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Christian Emidi; Sebastian Galan; [2023]
    Keywords : ESG; environmental controversies; market reaction; perceived behaviour; anchoring; Business and Economics;

    Abstract : The rising importance of ESG related issues has been witnessed both by recent literature and surveys. In this paper, we first analyse whether environmental controversies have a significant impact on the involved companies’ stock returns. READ MORE