Essays about: "best ads"

Showing result 1 - 5 of 22 essays containing the words best ads.

  1. 1. The Death of the Third-Party Cookie : A qualitative study regarding new strategies and methods for collecting consumer data to obtain effective digital marketing

    University essay from Stockholms universitet/Marknadsföring

    Author : Nora Lönberg; Ludvig Ando Mantovaara; Pontus Johansson; [2022]
    Keywords : Third-party cookies; First-party cookies; Digital disruption; Digital marketing strategies; Tredjepartskakor; Förstapartskakor; Digitala störningar; Digitala marknadsföringsstrategier;

    Abstract : Abstract  The digital marketing industry currently undergoes a change regarding strategies and methods for effective marketing due to the fact that Google in 2023 will remove their support for third-party cookies on their search engine. Today's version of digital marketing has been and is still somewhat reliant on the use of third-party cookies to identify user patterns to create personalized advertising content through for example retargeted ads. READ MORE

  3. 2. Ad optimisation with a collaborative multi-armed bandit algorithm

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Måns Rönnberg; [2022]
    Keywords : ;

    Abstract : This report describes the implementation of a collaborative multi-armed bandit algorithm in Python. The algorithm is tested on different online ad campaign data with the purpose of finding out if a collaborative bandit can come to an accurate decision faster on which ad in a set of ads is the best performer with regards to click-through rate. READ MORE

  4. 3. The curious case of artificial intelligence : An analysis of the relationship between the EU medical device regulations and algorithmic decision systems used within the medical domain

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Pernilla Björklund; [2021]
    Keywords : medical device; algorithmic decision systems; ADS; MDR; medical AI;

    Abstract : The healthcare sector has become a key area for the development and application of new technology and, not least, Artificial Intelligence (AI). New reports are constantly being published about how this algorithm-based technology supports or performs various medical tasks. READ MORE

  5. 4. Tracking of Pedestrians Using Multi-Target Tracking Methods with a Group Representation

    University essay from Linköpings universitet/Reglerteknik

    Author : Jakob Jerrelind; [2020]
    Keywords : Multiple target tracking; random finite sets; probability hypothesis density; PHD; cardinalized; CPHD;

    Abstract : Multi-target tracking (MTT) methods estimate the trajectory of targets from noisy measurement; therefore, they can be used to handle the pedestrian-vehicle interaction for a moving vehicle. MTT has an important part in assisting the Automated Driving System and the Advanced Driving Assistance System to avoid pedestrian-vehicle collisions. READ MORE

  6. 5. How should a startup company do marketing?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Kaywann Bahrami; Oscar Hegelund; [2020]
    Keywords : startup; creative advertisement; efficient advertisement; social media; digital marketing;

    Abstract : In this paper our main interest is to measure the effects of creative advertising campaigns and efficient advertising campaigns to find out which of these strategies performs the best, and to investigate their effects in the short and long term. Modig et al (2014), stated that creative ads will be effective in the "long perspective", however this term can be very vague. READ MORE