Essays about: "creative advertisement"

Showing result 1 - 5 of 12 essays containing the words creative advertisement.

1. 1. Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Beata Edlund; Emma Pärsson; Johanna Gripwall; [2021]
   Keywords : brand activism; Oatly; corporate reputation; brand identity; Business and Economics;

   Abstract : December 2nd 2016 it was established that Oatly had a new co-owner, China Resources, a partnership that went against not only their own core values but also the values of their oat followers. However, it was not until 2019 the media storm drew in. READ MORE

3. 2. How weird elements in brand communication can strengthen brand intimacy.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
   Keywords : Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

   Abstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE

4. 3. Communicating corporate image: A Multimodal Critical Discourse Analysis on LinkedIn Job Advertisements

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Eligija Rukšytė; [2021]
   Keywords : corporate communication; LinkedIn; job advertisements; multimodal critical discourse analysis; corporate image;

   Abstract : Corporate image reflects on how a company is perceived to the public outside of the organisation. It is based on the reputation the company already has and constantly creates. READ MORE

5. 4. How should a startup company do marketing?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Kaywann Bahrami; Oscar Hegelund; [2020]
   Keywords : startup; creative advertisement; efficient advertisement; social media; digital marketing;

   Abstract : In this paper our main interest is to measure the effects of creative advertising campaigns and efficient advertising campaigns to find out which of these strategies performs the best, and to investigate their effects in the short and long term. Modig et al (2014), stated that creative ads will be effective in the "long perspective", however this term can be very vague. READ MORE

6. 5. To Be or Not to Be - Creative: A Study on the Contextual Conditions that Render Advertising Creativity Effective

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Nikolaos Bitsakakis; Olaf de Wit; [2013]
   Keywords : advertising creativity; brand attitude; ad attitude; brand purchase intention; brand position;

   Abstract : This research has identified that in the contemporary hyper-competitive business environment, advertising creativity has been recognised as a way to break through the clutter. Although much is known about advertising creativity and its effects, research has uncovered little about the difference in these effects under certain boundary conditions. READ MORE