Essays about: "bottom-up framing theory"

Found 1 essay containing the words bottom-up framing theory.

  1. 1. In the Aftermath of the Kneel that Sparked a Difference: Examining Athlete Activism on Social Media

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Veronika Mirkovic; [2021]
    Keywords : athlete activism; Kaepernick; social media; bottom-up framing theory; media practices;

    Abstract : The increasingly entangled correlation between media, sport and activism in the United States has generated an upsurge in new media research that focuses on athletes’ political social media posts from an ‘outsider’s’ perspective. To clearer comprehend the complex relationship of media, sport and activism from an ‘insider’s’ perspective, this thesis aims to converse with collegiate athletes in the United States about how they experience their personalized politics on social media, as well as it observes the collegiate athletes’ activist practices on particularly Twitter and Facebook. READ MORE