Essays about: "brand characteristics"
Showing result 1 - 5 of 167 essays containing the words brand characteristics.
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1. Flow of charged particles in Pb-Pb and pp collisions at the LHC
University essay from Lunds universitet/Fysiska institutionen; Lunds universitet/Partikel- och kärnfysikAbstract : This thesis investigates the transition of Quantum Chromodynamic (QCD) matter to a strongly interacting Quark Gluon Plasma (QGP), where quarks and gluons become deconfined. The expansion of this plasma exhibits characteristics of an ideal relativistic hydrodynamics system, suggesting a behavior similar to that of a perfect fluid. READ MORE
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2. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. READ MORE
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3. Flame retardant treated wood : An investigation into phytic acid and its ability to act as a flame retardant agent
University essay from Luleå tekniska universitet/Byggkonstruktion och brandAbstract : Flame-retardant coatings have been serving their purpose since the romans ruled Europe. These products have been developed through the years, by mixing and synthetizing solutions, which have resulted in effective, although questionable, products due to their impact on the environment and our health. READ MORE
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4. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE
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5. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE