Essays about: "brand new city"
Showing result 1 - 5 of 35 essays containing the words brand new city.
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1. Competitive cities and architecture. : A case study of Malmo, Sweden
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : Abstract This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE
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2. Leveraging Service Recovery as a Marketing Tool
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE
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3. Development of an electric driveline model for multiscale road-cargo simulations
University essay from KTH/Väg- och spårfordon samt konceptuell fordonsdesignAbstract : Currently, the road cargo system with low or zero CO2 emission is under rapid development. Heavy-duty trucks with electrified driveline systems will be the workhorse of future freight. READ MORE
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4. English Premier League Clubs as Iconic Brands? A case study of three English Premier League football clubs from a cultural branding perspective
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Arsenal F.C., Manchester City F.C. READ MORE
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5. The New Life Across IJ--Shaping an Innovative Community Model in Amsterdam Noord- IJ Plein in 2050
University essay from KTH/ArkitekturAbstract : After Brexit, the city of Amsterdam has been boosting its attractive power for people around the world, becoming a major international centre in Europe and one of the most interesting social-cultural and innovation hubs of the globe. While the city grows, it pursues ambitious objectives related to sustainable development, social inclusion, housing shortage and heritage protection. READ MORE