Essays about: "City-Branding"

Showing result 1 - 5 of 28 essays containing the word City-Branding.

1. 1. City branding used as an instrument for justifying the initiations of megaprojects : A master thesis of the topic city branding towards the megaprojects of Öresundsmetro and HH-tunnel

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Marko Bergman; [2023]
   Keywords : city branding; city marketing; Öresundsmetro; HH-tunnel;

   Abstract : The purpose of this thesis is to investigate and understand how cities are using brandingefforts and strategies to further initiate projects of large scale. The study takes placewithin the cities of Malmö and Helsingborg that are both competing for gaining nationalsupport towards the initiation of megaprojects. READ MORE

3. 2. Sports Clubs’ Role in City Branding - What do they actually do?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Fanny Olsson; Måns Hofvander; [2023]
   Keywords : City branding; Participative approach; Stakeholders; Brand Creation; Sports Clubs; Social Sciences; Business and Economics;

   Abstract : In today’s city branding field, a gap exists between research and practice. A gap made more evident since the field has moved to prefer a participative approach, where stakeholders are more acknowledged as an important part of the city branding process, illustrating the little knowledge of stakeholders’ own practices. READ MORE

4. 3. Competitive cities and architecture. : A case study of Malmo, Sweden

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Nathan Frank Ó Néill; [2023]
   Keywords : Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

   Abstract : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE

5. 4. Green City Branding – How people respond to the built environment

   University essay from Göteborgs universitet/Graduate School

   Author : Peter Olsson; [2020-06-23]
   Keywords : ;

   Abstract : In the last decades, places such as cities, regions and nations have become active participants in the global competitive economy. They now operate in a global marketplace, competing with other places all over the world for tourists, investors, residents and workforce. READ MORE

6. 5. It´s The Smart City, Stupid! : A critical study of Smart narratives, Attraction Hysteria & the production of Smart Space in the European Green Capital 2020

   University essay from Stockholms universitet/Kulturgeografiska institutionen

   Author : Joel Göransson Scalzotto; [2020]
   Keywords : Smart City; Lisbon; Urban Regeneration; Attraction Hysteria; City Branding; Civic Participation; Egovernance; Production of space; Gentrification; Urban Commodification; Creative city;

   Abstract : In this research, the “Smart City-edifice” of Lisbon has been examined through qualitative field work carried out in the city. The concept of the Smart City- edifice has been designed by the author in an attempt to grasp the ambiguous Smart City ambition as an assemblage of (i) specific techniques incorporated into the urban environment (ii) the modes of governance which these techniques allow for, particularly real time data collection & (iii) issues of city branding, placemaking and urban, Smart regeneration. READ MORE