Essays about: "business uniqueness"

Showing result 1 - 5 of 47 essays containing the words business uniqueness.

  1. 1. The Challenges of Social Enterprises in Balancing Economic, Social, and Environmental Tradeoffs: Comparative Case Study of Hybrid Organizing- Swedish Context.

    University essay from Göteborgs universitet/Graduate School

    Author : Teame Gebremedhn Gebrai; [2023-07-18]
    Keywords : hybrid organizing; long-term collaboration; creating shared values; common initiatives; socioeconomic vulnerable; societal transformation; co-creation of values; cross-sector functional teams; inclusive and circular models;

    Abstract : Purpose -This master thesis is to investigate the challenges of sustainability and to understand how massive effort of collaborative hybrid organizing, involving multiple stakeholders from private, public, and civil societies balance or aligns the activities that generate economic, social, and environmental impacts. And to analyze the effects of competition between the investors interested in the joint collaborative initiatives. READ MORE

  3. 2. The role of customer-based brand equity in the direct-to-consumer business model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

  4. 3. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
    Keywords : Business and Economics;

    Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

  5. 4. An Obituary for the Billable Hour - A qualitative investigation of the barriers to implementing value-based pricing in the legal industry and the necessary capabilities to facilitate the transition.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Hermine Lilja; Julia Fürstnow; [2023]
    Keywords : Value-based Pricing; Legal Industry; Change Barriers; Pricing Transformation; Capabilities Theory;

    Abstract : Due to intensifying competition and client expectations, law firms worldwide are starting to transition from the conventional billable hour model to value-based pricing (VBP) models. While promising significant efficiency gains, this transition entails fundamental challenges for all stakeholders and necessitates changes in firms' capabilities. READ MORE

  6. 5. Success in a niche market: a grounded theory analysis of video-on-demand platforms for performing arts in Europe

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Elena Alexandra Vistras; [2023]
    Keywords : service success; strategic decision-making; niche market; video-on-demand platforms; performing arts; constructivist grounded theory; Social Sciences; Performing Arts; Business and Economics;

    Abstract : Study purpose: This paper delves into the nuances of success in the niche market of video-on-demand (VoD) platforms for performing arts in Europe, focusing on managerial perspectives. It seeks to comprehend how top executives construct success and the associated meanings in their strategic decisions within this market, where success is often equated with profitability, survival, or expansion. READ MORE