Essays about: "buying a company"

Showing result 16 - 20 of 177 essays containing the words buying a company.

  1. 16. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

    University essay from Jönköping University/JIBS Entrepreneurship Centre

    Author : Vy Nguyen; Nhu Nguyen; [2022]
    Keywords : IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

    Abstract : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE

  3. 17. Using Augmented Reality for cross-training in manufacturing to facilitate labor flexibility - A case study

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Amanda-Karin Hedberg; Elin Mellberg; [2022]
    Keywords : Augmented Reality; Labor Flexibility; Cross-training; Operator Involvement;

    Abstract : The ability to be flexible will be of great importance to stay competitive as a manufacturing company, and the human operator is a key resource to rapidly respond to changes within manufacturing. Creating a cross-trained workforce where the operators have the ability to rotate between tasks is a strategy to increase the labor flexibility, which in turn can increase the manufacturing flexibility. READ MORE

  4. 18. Skin in the Game: Should Investors Care About Manager and Board Member Ownership?

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Ludvig Hylander; Johan Åkesson; [2022]
    Keywords : Ownership Structure; Stock Price Performance; Insider Ownership; Incentives; Equity Ownership;

    Abstract : In this study, we investigate if companies where corporate insiders (board members and management teams) own a significant share of the company, have a better stock price performance than companies where corporate insiders own little or no shares. We use the Fama-French three-factor model to break down the stock price performance. READ MORE

  5. 19. Consumers’ perception of Femvertising as a Digital Marketing Strategy in the Beauty- and Apparel Industry : A Qualitative Study of Swedish Gen Z Consumers

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lovisa Borssén Myrén; Annie Danås; [2022]
    Keywords : Femvertising; female portrayals; consumer perception; digital marketing; WOM; proactive development; company responsibility; consumer expectations; buying behavior; Gen Z;

    Abstract : This paper is about femvertising which is used as a strategy within marketing to attract female consumers. This strategy is done by companies by pushing for gender equality and female empowerment in their ads. There is a lack of research regarding how femvertising affects consumers' purchase intentions and buying behavior. READ MORE

  6. 20. Identifying Power Structures in a Municipal Network: The Decision-making Process Behind Buying Ängelholm-Helsingborg Airport

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Otto Nieminen; Emma Susanna Tapaninen; [2021]
    Keywords : Social Sciences;

    Abstract : Small regional airports are known to be economically unsustainable. When the previous private owner of Ängelholm-Helsingborg Airport announced their intention to shut the airport down, seven municipalities in northwestern Skåne decided to buy it. READ MORE