Essays about: "car brand loyalty"

Showing result 6 - 8 of 8 essays containing the words car brand loyalty.

1. 6. Driving Profitability -A cross-sectional study of the profitability performance in the Swedish car sales industry

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jon Lundblad; Johan Lundblad; [2011-04-07]
   Keywords : Automotive; car dealership; retail; economies of scale; product assortment; cost control; ;

   Abstract : Earlier research within the automotive industry has primarily focused on the car manufacturers, and very little on the companies with the closest connection to the consumers - the retailers. The purpose of this study is to describe the profitability performance of Swedish car dealers by adopting ideas from the field of retail research, economic theory and intra-industry discussions. READ MORE

3. 7. “Brand Management in conjunction with Merger and Acquisition in Theory and Practice – Volvo Car Corporation”

   University essay from Institutionen för ekonomi

   Author : Jochen Steurenthaler; [2009]
   Keywords : Brand Equity; Brand Loyalty; Brand Management; Brand Awareness; Automotive Industry; Merger and Acquisition;

   Abstract : Aim: This study deals with Brand Management after acquisitions. Since this subject is still quite unexplored, a case study backed the theoretical review in order to answer the two research questions. Furthermore, the work educes a model which shows the ascendancies that are involved in the field of Brand Management after acquisitions. READ MORE

4. 8. BMW A Company Analysis

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Hiba Larsson; Christian Falkemark; [2007-02-14T12:40:42Z]
   Keywords : ;

   Abstract : Background: The automotive industry is distinguished by a highly competitive market. Thus, the actors on the market struggle with increasing cost of production, development and mature markets. READ MORE