Essays about: "celebrities"

Showing result 16 - 20 of 75 essays containing the word celebrities.

1. 16. I will find you... But will I influence you? : A quantitative study on influencer endorsements impact on brand loyalty

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Evelina Rokka; Gustav Mattsson; Kim Vuorivirta; [2022]
   Keywords : Influencer marketing; social media influencer; influencer; celebrity endorsement; celebrity; endorsement; authenticity; credibility; trustworthiness; brand loyalty;

   Abstract : Background: Brand loyalty is an essential asset for brands as it helps brands to build a strong brand. Therefore, brands invest a significant amount of money in their marketing efforts and strategies to create and maintain brand loyalty in an ever-competitive market. READ MORE

3. 17. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions

   University essay from Umeå universitet/Företagsekonomi

   Author : Mattias Arusell; Magdalena Pettersson; [2022]
   Keywords : CGI Influencer; Computer Generated Imagery Influencer; Virtual Influencer; AI Influencer; Social Media Influencer; Virtual Influencer Marketing; Influencer Marketing; Opinion Leadership; Parasocial Relationships; Purchase Intention;

   Abstract : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. READ MORE

4. 18. The impact of online reviews and influencers on customers' purchasing intention

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik; Mälardalens universitet

   Author : Fadi Zina; Mohammad Battha; [2022]
   Keywords : Influencers; Online reviews; Purchasing intention; Generation Y-Z;

   Abstract : Date: (2022-06-01) Level: Master thesis in Business Administration, 15 cr. Institution: School of Business, Society and Engineering, Mälardalen University. Authors: Mohammad Battha, (1993-06-10) Fadi Zina (1989-01-04) Title: The impact of online reviews and influencers on customers' purchasing intention. READ MORE

5. 19. She Changes News Media : Gender representation & portrayal in news coverage of COP26 leadership team

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Maxine Nathalie Klinkenberg; [2021]
   Keywords : ;

   Abstract : The underrepresentation and the stereotypical portrayal of women in the news media is an enduring matter. This thesis examines the gender representation and portrayal in news coverage of the underrepresentation of women at the United Nations’ 26th Conference of Parties (COP26). READ MORE

6. 20. "ARE YOU A BOY OR A GIRL?" Nonbinary character design in gaming.

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Jamie Stenvall; [2021]
   Keywords : LGBT; representation; nonbinary; stereotypes; character design; game studies;

   Abstract : Nonbinary game characters are often designed based on harmful stereotypes such asfollowing a strict androgynous aesthetic or as not being human. This thesis studies both howthese stereotypes are perceived by the represented gaming audience, and also if analternative method can be successful in nonbinary character design. READ MORE