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Showing result 1 - 5 of 75 essays matching the above criteria.
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1. The Game Of Nudity on Instagram: Four case studies about art and censorship
University essay from Uppsala universitet/Konstvetenskapliga institutionenAbstract : The aim for this essay is, along with the four included case studies, is to examine the social media platform, Instagram's strict guidelines when it comes to showing nudity. On the platform there is a certain double standard, artists as well as art institutions are censored, that is, they get pictures removed or their accounts blocked when they try to show works that have nudity depicted, but at the same time nudity exists on the platform, this essay wants to highlight the double standard by setting the example that images from accounts of celebrities, which show as much nudity as a work of art, if not more, are allowed to be available on the social platform. READ MORE
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2. Gambling mythologized : A multimethod qualitative study of U.S. sports betting advertising narratives
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. READ MORE
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3. Risk Assessment of Digital Assets – Insurance Applications in Cryptocurrencies and NFTs
University essay from Lunds universitet/Institutionen för elektro- och informationsteknikAbstract : The aim of the project is to develop a framework for an insurance policy for digital assets. The project comprised several stages, starting with the identification of risks associated with these assets. Policyholders were then categorized into two groups based on a predefined rating factor. READ MORE
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4. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE
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5. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE
