Essays about: "china cross culture"

Showing result 11 - 15 of 54 essays containing the words china cross culture.

  1. 11. How information flow is influenced by culture? : Cross-culture communication in supply chain management----A comparison between China and the West

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Mingyi Xu; Wenyan Zheng; [2017]
    Keywords : ;

    Abstract : .... READ MORE

  3. 12. European and Asian Customers Perceptiveness Towards Guerrilla Marketing

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Marika Vasileva; Ruth Angelina; [2017]
    Keywords : Guerrilla Marketing; Interpretation; Perception; Cross-Cultural Marketing; Cross Culture Customer; Advertising; Alternative Marketing;

    Abstract : Guerrilla marketing is becoming more and more popular as an advertising method in the recent decade, but yet very little is known about the effect of this unconventional marketing method. It is not very clear how different markets (nationalities) will react and interpret messages hidden into particular guerrilla marketing campaign. READ MORE

  4. 13. Turned Tables in The Global Economy : Chinese Outward Foreign Direct Investment and Cultural Risk Reduction in Sweden

    University essay from Södertörns högskola/Företagsekonomi

    Author : Carl-David Lundström; Ingrid Höllisch; [2017]
    Keywords : Outward foreign direct investment; FDI; internationalization; Uppsala model; network approach; born-global; bred-global; establishment; risk; risk reduction; Sweden; China; guanxi; guanxiwang; Hofstede; trade-facilitating organizations; investment-facilitating organizations; psychic distance; cultural distance;

    Abstract : Background: People’s Republic of China has attracted much FDI throughout the decades. According to the World Bank (2016), China has received approximately 20 per cent of the total FDI to developing countries the last ten years which has contributed to the country’s huge economic growth. READ MORE

  5. 14. The Impact of Trust on the Mobile Commerce Adoption in Tourism Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lina Yan; Natacha Abdou; [2017]
    Keywords : Mobile commerce; Trust; Uncertainty Avoidance; Tourism industey;

    Abstract : The purpose of this study is explaining the effect of trust on consumers mobile commerce adoption under the influence of cross-cultural effects in the tourism industry.  This research applied a quantitative method, with a total sample size of 200. The collected samples are coming from China and France in the tourism industry. READ MORE

  6. 15. Internationalization of Chinese MNCs in the Swedish Market : An Empirical Study on the Role of Institutional Structure and Socio-cultural Factors in the Process of Internationalization

    University essay from

    Author : Yao Li; [2017]
    Keywords : MNCs’ Internationalization; Cross-cultural practice; Cultural dimensions; Uppsala Internationalization Process Model; The Network Model of Internationalization; Adaptive process;

    Abstract : China and Sweden are two key players that are highly involved with and significantly benefited from globalization. Sino-Foreign direct investment (FDI) and Multinational Corporations’(MNC) internationalization are major topics in the academic community of international business and management. READ MORE