Essays about: "china cross culture"

Showing result 21 - 25 of 54 essays containing the words china cross culture.

  1. 21. A study of intercultural management communication Swedish expatriate managers in China

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Lixia Zheng; [2015-10-06]
    Keywords : ;

    Abstract : China as one of emerging economies has attracted a large number of global companies, including Swedish ones, to engage in the financial investments and create many business collaborations cross-national borders. Swedish managers inevitably go to China for some reasons such as long or short-term assignment in local or Swedish organization located in China or negotiation with Chinese business partners. READ MORE

  3. 22. Leadership in a Cross-Cultural Context : A Qualitative Study of Cross-Cultural Leadership Competence in a Multinational Organization in China

    University essay from Stockholms universitet/Institutionen för pedagogik och didaktik

    Author : Kristiina Yap; Hellen Song; [2015]
    Keywords : Competence; Cross-Cultural; Leadership; Management; Multinational Organization; China;

    Abstract : The essay aims to generate deeper understanding of leadership competences in a multinational organization in China, i.e. what competences that are required for managing professionals in a cross-cultural context. READ MORE

  4. 23. Standardization vs. Adaption within Advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Fredholm; Saba Slatiel; [2015]
    Keywords : Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE

  5. 24. Cross-culture study of the use of social media in Sweden and China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Kaiqi Feng; Qiuhang He; Ang Li; [2015]
    Keywords : social media; consumer behavior; launching a brand;

    Abstract : .... READ MORE

  6. 25. Do you see what I see?: A cross-cultural study on interpretation of clothing as a non-verbal signal

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Sunju Park Larsson; [2014-09-16]
    Keywords : clothing; culture; decoding; high-context; intercultural communication; low-context; non-verbal communication; photo elicitation;

    Abstract : To understand human social behavior, it is crucial to pay attention to non-verbal communication signals. Clothes are one of the non-verbal signals which inevitably transmit social signals and clothes are closely related to self-representation; therefore they can be used to make a desired impression. READ MORE