Essays about: "communication in travel and tourism"

Showing result 1 - 5 of 17 essays containing the words communication in travel and tourism.

1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
   Keywords : place brand identity; place branding; sustainability; content analysis;

   Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

3. 2. Exploring the Role of Eco-Communities in Fostering Environmental Stewardship : A Study of Volunteer Tourism at Cloughjordan Eco-Village

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Maximilian Kress; [2023]
   Keywords : Place attachment; transformative learning; environmental stewardship; voluntourism; eco-communities; ecovillages; Cloughjordan ecovillage; community attachment;

   Abstract : In recent years, there has been a shift in interest in travel, toward an increasing interest in sustainable travel and alternative forms of travel. As a result, there is also an interest in research studying these alternative travel concepts. Therefore, this qualitative study looks at experiences in ecovillages, focusing on volunteer workers. READ MORE

4. 3. Communicating COVID-19 Policies on Tourism Company Websites : A content analysis of tourism company websites in Sweden

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Jacques Monfaite; Roshan Naravulu; [2022]
   Keywords : COVID-19; tourism companies; tourism websites; COVID-19 policy; COVID-19 communication; content analysis; SCCT; URT; Framing Theory;

   Abstract : COVID-19 has taken a major toll on the tourism industry. Traveler confidence has decreased as travel restrictions and fears regarding the virus have increased. As tourist destinations rely more on local tourism to survive the current crisis, communicating COVID-19 procedures is vital to mitigate tourist ́s safety concerns. READ MORE

5. 4. Virtual Reality – a solution for sustainable travel?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Johanna Lööv; Rickard Lundgren; [2020]
   Keywords : Generation Y; Virtual Reality; sustainable tourism; UTAUT2; virtual tourism; strategic communication; digital communication; Social Sciences;

   Abstract : Denna studie har som syfte att undersöka hur Generation Y, en demografisk grupp som kännetecknas av miljöomtanke, teknologianvändning och resande betraktar den avancerade och multisensoriska kommunikationsformen Virtual Reality (VR) ur ett perspektiv av resande och hållbarhet. Målet är att förstå vilka faktorer som påverkar Generation Y att acceptera och använda VR för resande, samt att undersöka huruvida fenomenet anses vara ett miljömässigt hållbart alternativ till konventionellt resande. READ MORE

6. 5. Rural tourism in Vietnam : Value co-creation possibilities within rural tourism

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Kim Nguyen Hoang; Amanda Weichbrodt; [2019]
   Keywords : Experience economies; value co-creation; tourism; service ecosystem; electronic word of mouth; organisational structure; organisational culture; organisational commitment; value-based leadership;

   Abstract : Background: Customers’ easy access to information and communications technology has increased the pressure for firms to deliver good experiences within tourism. This is due to that customers can now easily compare tourism services between different firms online. READ MORE