Essays about: "conclusion of marketing plan"

Showing result 1 - 5 of 25 essays containing the words conclusion of marketing plan.

1. 1. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Michael Polatos; Andrii Kernitskyi; [2023]
   Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

   Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

3. 2. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Olle Lagerqvist; Daniel Carlsson; [2022]
   Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

4. 3. Risk Communication of New Drugs : A qualitative interview study

   University essay from Uppsala universitet/Institutionen för farmaci

   Author : Märta Lindquist; [2022]
   Keywords : ;

   Abstract : Background: Pharmaceutical development has taken new ground in recent decades and placed new demands on the regulations. Since 2005, a risk management plan (RMP) has been required when applying for a first marketing authorization for a drug. The RMP forms the basis for how identified risks with the drug are to be managed. READ MORE

5. 4. From commercial product to art piece: luxury in the search of virtual exclusivity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Gvantsa Khabalashvili; Leyre Hermana García-Agulló; [2021]
   Keywords : luxury; luxury brand; art; artification; cultural capital; Business and Economics;

   Abstract : Thesis purpose: The purpose is to identify what opportunities the approach to art on Instagram offers luxury brands to sustain their exclusivity in an age of mass production. Theoretical Perspective: Pierre Bourdieu’s (1984) cultural capital, legitimate culture and Kapferer and Bastien’s (2012) anti-marketing rules and the artification of luxury are the main sources of theory used to develop the analysis. READ MORE

6. 5. Marketers are Watching You : An exploration of AI in relation to marketing, existential threats, and opportunities

   University essay from Jönköping University

   Author : Sofia Lindström; Sebastian Edemalm; Erik Reinholdsson; [2021]
   Keywords : Artificial Intelligence; AI; Marketing Automation; Machine Learning; Bubble; Bias; Personalization; Black Box; Manipulation; Marketing; Digital Marketing; Digitalization;

   Abstract : Background: As of today, it is apparent that with the ever-changing demands and needs of customers, companies are facing enormous pressure to deliver the right value, on time, in the right way, and proper manner. To realize the full potential of Artificial Intelligence (AI), a careful plan and method need to be established in the development and deployment when incorporating the technology with marketing. READ MORE