Essays about: "consumer behaviour men"

Showing result 11 - 15 of 44 essays containing the words consumer behaviour men.

1. 11. How to mainstream secondhand consumption - a quantitative case study of a company in the refurbishment products industry

   University essay from Lunds universitet/Miljövetenskaplig utbildning

   Author : Johanna Andersson; [2022]
   Keywords : Circular business models; Consumer behavior; E-commerce; Industrial refurbishment; Refurbished goods; Reuse; Secondhand products; Sustainable consumption; Used goods; Earth and Environmental Sciences;

   Abstract : The shortage of Earth’s limited resources is becoming more evident and our planet’s climate system is under immense pressure. To combat these problems, more people investigate the concept of circularity. READ MORE

3. 12. Sustainability and economic crisis : Scenario strategies for a sustainability driven company

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Ferdinand Schnell; [2021]
   Keywords : Scenario planning; future scenarios; strategy; start-up; trends; drivers; trendlines; consumer behaviour; transformation; education;

   Abstract : This thesis addresses the challenges and opportunities of sustainability driven companies during the time of crisis in 2020. The company Green City Solutions is used as a case study company in the field of air pollution. READ MORE

4. 13. Is it too late now to say sorry? : A descriptive research on how brands' responses towards sexism advertisements affect consumers' attitudes.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ellinor Larsson; Lovisa Ferngren; [2021]
   Keywords : Sexism advertising; Image repair strategy; denial; evasion of responsibility; reduction of offensives; corrective action; mortification; Attitudes; affect; behaviour; cognition;

   Abstract : Background: Brands that decide to publish sexist advertisements can generate issues for the company, as well as the perception the consumer has of the brand can become negative. This as consumers form attitudes towards the brand’s delivered communication which influence the overall evaluation the consumer has towards the brand. READ MORE

5. 14. "I trust the influencer, do you?" : A quantitative study on Instagram users' level of activity and experience of trust towards influencers regarding purchase intentions during covid-19.

   University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)

   Author : Sarah Ljungberg; Mathilda Nilsson; [2021]
   Keywords : Influencer; covid-19; Instagram; trust; activity; gender; age; Influencer; covid-19; Instagram; förtroende; aktivitet; kön; ålder;

   Abstract : People have now lived through a pandemic for over a year, where many parts of the world have undergone big changes. Such as, restrictions, which has made us keep physical contact with other people to the bare minimum. READ MORE

6. 15. Consumption of sustainable food products : A study of the Sustainable purchase perception matrix and Sustainable lead consumers; A life cycle assessment of BäR smoothie

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Cecilia Melén; Mirea Wolff; [2021]
   Keywords : Compromise; Confidence; WTP; PCE; Sustainable lead consumer; Sustainability marketing; Scepticism; Life cycle assessment; LCA; Environmental impact; Global warming; Eutrophication; Primary energy use; Smoothie; Kompromiss; Självförtroende; WTP; PCE; Hållbar marknadsföring; Skepticism; Livscykelanalys; LCA; Miljöpåverkan; Global uppvärmning; Övergödning; Primärenergianvändning; Smoothie;

   Abstract : Part 1 The scientific community has identified an attitude-action gap for demographic and psychographic variables when studying sustainable purchase behaviour. By focusing on what happens during the purchase instead of the purchaser, this cross-sectional study aims to understand sustainable purchase behaviour when consumers purchase sustainable food. READ MORE