Essays about: "consumer behaviour men"

Showing result 16 - 20 of 44 essays containing the words consumer behaviour men.

1. 16. Is social media the new drug that generates impulse buying? : A quantitative study on social media´s effect on impulse buying regarding fashion products and if it differs between men and women in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Lina Lennartsson; Adelina Zeka; [2021]
   Keywords : Impulse buying; Online impulse buying; Social media; Influencer marketing; Gender; Internal and external stimulus; Fashion products;

   Abstract : Social media is a phenomenon that is successively developing, and the usage is rising each day, which in turn has an impact on consumer behaviour. Hence, the new attributes that social media provides, both for businesses and individuals, are affecting the way people are acting when making a purchase. READ MORE

3. 17. Customer Experience and its Implication for Value Creation within the Night-Time Economy

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Eric Lewerentz; [2021]
   Keywords : Customer Experience; Service Dominant Logic; Night-time Economy; Nightlife; Topic Modelling; Kundupplevelse; tjänstedominantlogik; nattliv; topic modelling;

   Abstract : The consumer behaviour is adapting within industries due to new technologies such as smart phones. As consumer behaviour changes so do companies by adapting their way of engaging and interacting with their customers. This provides potential to innovate new service offerings. READ MORE

4. 18. The Role of A Flexible Brand Identity in A Dynamic Market : A Multiple-Case Study on Swedish Coffee Brands

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Louise Enoksson; Elin Larsson; [2020]
   Keywords : Brand Identity; Flexible Brand Identity; Brand Transformation; Brand Management; Moderately Dynamic Market; Adaptation; Consumers; Consumer behaviour; The Swedish Coffee Market; Communication;

   Abstract : Conducting successful business requires a clear and steady brand identity, which is a part of brand management (Aaker, 1996; Kapferer, 1992, de Chernatony, 1999). Sticking to the core values and the traditions of the brand is beneficial. READ MORE

5. 19. Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Oskar Brandberg; Mathias Myrefelt Norlinger; Kevin Ngo; [2020]
   Keywords : Nike; Swedish consumer behaviour; Political Consumerism; Kaepernick; Political stance; Business and Economics;

   Abstract : Purpose: In 2018 Nike launched an advertisement campaign called “Dream Crazy” that provoked controversial reactions in social media and large coverage in the media. This qualitative study aims to find out what Swedish students aged 19-24 think of specifically the political aspect of that campaign, and how much it matters and influences their decision making when choosing products. READ MORE

6. 20. Evaluation of Drone Neutralization Methods using Radio Jamming and Spoofing Techniques

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : David Jan Rozenbeek; [2020]
   Keywords : C-UAS; Drone; UAV; Counter-drone; Jamming; GPS Spoofing;

   Abstract : The usage of drones is steadily increasing as drones are becoming more available and useful to the general public, but drone usage also leads to problems as for example airports have had to shutdown due to drone sightings. It has become clear that a counter-drone system must be in place to neutralize intruding drones. READ MORE