Essays about: "consumer intelligence"

Showing result 16 - 20 of 55 essays containing the words consumer intelligence.

1. 16. IS THE FUTURE OF BEAUTY PERSONALIZED? : CASE STUDY FOR MICROBIOME SKINCARE BRAND SKINOME

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Santa Daniela Kanaska; [2022]
   Keywords : personalization; beauty tech; Artificial Intelligence; Recommender systems; AI ethics; data security; teknik för personliga hudvårdsråd; skönhetsteknik; Artificiell Intelligens; Rekommendationssystem; AI-etik; datasäkerhet;

   Abstract : The researcher takes a user-centric empirical approach to estimate different consumer group participant views on the personalization technology adoption within the skincare industry. In addition, the study aims to highlight the main identified opportunities and concerns that users associate with the personalized technology solutions within the industry, such as skincare and product quizzes, in-depth questionnaires, smart skin analysis tools, and others. READ MORE

3. 17. Mending the end-goal paradox of social and commercial marketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Klara Käll; Nuria Budesca Alameda; [2022]
   Keywords : Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain; Business and Economics;

   Abstract : Title: Mending the end-goal paradox of social and commercial marketing - An explorative case study of brands’ emotional communication influence on consumers’ behavioural attitudes Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master level Authors: Klara Käll & Núria Budesca Alameda Supervisor: Annette Cerne Keywords: Social Marketing; Emotional Communication; Behaviour; Attitudes; Brand Community; Storytelling; Norms; Aim’n; Platanomelón; Sweden; Spain Purpose: The purpose of this study is to investigate consumers' attitudes toward social marketing behaviours communicated by brands with regards to emotions. Methodology: This research was carried out with the research philosophies of relativism for ontology and social constructionism for epistemology. READ MORE

4. 18. Exploring Affordances of AI Banking Chatbots : Towards Understanding on How Chatbots Create Value for Customers

   University essay from Uppsala universitet/Informationssystem

   Author : Chanaka Gunathilaka; [2022]
   Keywords : Affordances; Artificial Intelligence; Banking; Chatbots; Customer Value;

   Abstract : In the realm of Artificial Intelligence (AI), Chatbots have become a widely used technology for streamlining the services between organizations and consumers. The present study advances the understanding of human-AI interactions by producing new knowledge on chatbot affordances and customer value creation. READ MORE

5. 19. Programmatic Advertising’s Effect on Consumer : Artificial Intelligence Technologies in Advertising and Marketing on Consumers Decision Making

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Hilal Ahmad; Sepehr Mokarram; [2021]
   Keywords : Consumer Decision Making; Programmatic Advertising; Tailored Advertisements;

   Abstract : Background:  With the ever-growing advancement of technology and the implementation of new groundbreaking technology in our day-to-day lives, a path of curiosity was opened that attracted attention. Just how much does the use of artificial intelligence (AI) affect consumer behavior and how much do consumers trust AI. READ MORE

6. 20. Industry 4.0 as an Enabler of Circular Business Models: Within the clothing industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Alatalo; Elvira Ekelund; [2021]
   Keywords : Circular Economy; Circular Business Models; Circularity; Industry 4.0; 4th Industrial Revolution; Artificial Intelligence; Machine Learning; Internet of Things; Additive Manufacturing; ReSOLVE Framework; Product-Service Systems; Cyberphysical Systems; Rs Principles; Business and Economics;

   Abstract : This study investigates the role of Industry 4.0 as an enabler of circular business models within the clothing industry. The research was conducted based on a thorough investigation of the clothing industry through both an ethnographic content analysis and two interviews. Both the concepts of circular business models and Industry 4. READ MORE