Essays about: "consumer intelligence"

Showing result 11 - 15 of 55 essays containing the words consumer intelligence.

1. 11. With Great Power Comes Great Responsibility : A Qualitative Study on Ethics for UX-designers in AI

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Fabian Sandberg; [2023]
   Keywords : Ethics; User experience design; Artificial intelligence; Machine learning; Responsibility; Explainability; Transparency;

   Abstract : In this study the subject of ethics is examined, more specifically how ethical consideration might change for UX-designers when working on artificial intelligence. With the introduction of new, powerful AI tools such as chatGPT and Midjourney, these tools are finding their way into the hands of users all around the world. READ MORE

3. 12. Consumers' Interactions with Chatbots : A qualitative study about the optimization of customer service

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Marianne Chammas; Sanan Alhilali; Hibst Bekele; [2023]
   Keywords : chatbots; Artificial Intelligence; Consumer behavious; Customer service; Digitalization;

   Abstract : Research questions: How can businesses improve the trustworthiness and competence of chatbots for consumers? Purpose: The purpose is to investigate how chatbots' perceived competence and trustworthiness impact consumers' willingness to interact with them. The study             aims to identify patterns or businesses to advance  Method: The study relies on qualitative data and semi-structured interviews with consumers about their experience with chatbots. READ MORE

4. 13. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elina Heidenborg; Linnea Kaveryd; [2023]
   Keywords : artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

   Abstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE

5. 14. AI Second that Emotion - Using Natural Language Processing to Study the Impact of Non-Stereotyped Video Advertising on Consumers’ Emotions & Online Consumer Engagement

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Hassel; Linnea Jonsson; Johan Strömfeldt; [2022-08-04]
   Keywords : Stereotype; Video Advertisement; Emotions; Online Consumer Engagement; Natural Language Processing NLP ; Artificial Intelligence AI ; Machine Learning; Bidirectional Encoder Representation from Transformers BERT ; Transformer Models;

   Abstract : This paper aims to provide a deeper understanding of the emotional and online engagement behavioral responses to non-stereotyped gender role depictions in video advertisements. The consumer response to two video ads that portray non-stereotyped gender roles by the well-known brands Gillette and Always was analyzed. READ MORE

6. 15. Consumer intentions towards AI in the healthcare industry

   University essay from Göteborgs universitet/Graduate School

   Author : Holly-Laura Myllyoja; Felicia Rådberg; Hanna Östmann Hanngren; [2022-08-04]
   Keywords : Artificial Intelligence AI ; consumer behaviour; intentions; attitude; trust; perceived usefulness; anthropomorphism; privacy concerns; data transparency;

   Abstract : Two major challenges for the healthcare industry are to reduce misdiagnosis of patients and to become more efficient in everyday practice. The lack of efficiency became extremely apparent by the pressure on healthcare workers caused by the COVID-19 pandemic. This could be assisted with new technologies. READ MORE