Essays about: "consumer intelligence"

Showing result 6 - 10 of 55 essays containing the words consumer intelligence.

  1. 6. KARTAL: Web Application Vulnerability Hunting Using Large Language Models : Novel method for detecting logical vulnerabilities in web applications with finetuned Large Language Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sinan Sakaoglu; [2023]
    Keywords : Broken Access Control; Vulnerability; Large Language Models; Web Application; API; Detection; Scanner; DAST; Application Security; Brutet åtkomstkontroll; Sårbarhet; Stora språkmodeller; Webbapplikation; API; Upptäckt; Skanner; DAST; Applikationssäkerhet;

    Abstract : Broken Access Control is the most serious web application security risk as published by Open Worldwide Application Security Project (OWASP). This category has highly complex vulnerabilities such as Broken Object Level Authorization (BOLA) and Exposure of Sensitive Information. READ MORE

  3. 7. Do reviews really affect your hotel decision? : A study about what impact reviews have on the consumers buying decision in the hotel industry.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sebastian Davidsson; [2023]
    Keywords : Hotel booking; Online reviews; Consumer decision making process; E-Word-of-mouth;

    Abstract : Background Today the hotel industry has become very digitalized compared to when there was only a travel catalogue to look in. Nowadays people search for information about hotels and read reviews from past guests online. There are different kinds of accommodations and lately it has become popular with shared services like Airbnb. READ MORE

  4. 8. Market Analysis of AI Decentralized Industrial Heating Processes : The Case of AI integrated microwave heating technology

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Harshith Rao Madagashira Satish; [2023]
    Keywords : Microwave technology; Decentralized; AI integrated; Market analysis; VRIO framework; competitor analysis;

    Abstract : The combination of artificial intelligence (AI) with microwave heating technology is offering a unique and specialized potential, leading to significant transformations across numerous sectors. This novel device integrates artificial intelligence technology with environmentally sustainable microwave heating, offering the potential to decrease human labour, improve precision, minimize expenses, and promote efficiency. READ MORE

  5. 9. Investigating Millennials perception of chatbot and their purchase intention in fashion industry. : A quantitative study about the influence of Chatbots on purchase intention among millennials.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Nikita Jain; Priscilla Owusu-Ansah; [2023]
    Keywords : Millennials; Artificial Intelligence Chatbots; Consumer purchase intention.;

    Abstract : This research study aims to investigate the perceptions of millennials towards Chatbot and their purchase intentions in the fashion industry. The study explored how chatbots are perceived by millennials, and how these perceptions influence their purchase intentions. To achieve this, the study used a quantitative approach. READ MORE

  6. 10. EXPLORING THE DIGITAL LANDSCAPE : UNRAVELING THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE AWARENESS AND PERSONALIZATION ON USER ENGAGEMENT IN SOCIAL MEDIA MARKETING

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Isak Jarrín González; Gulcan Kayhan; [2023]
    Keywords : Generative Artificial Intelligence; User Engagement; Marketing Strategies; Consumer Awareness; AI-Generated Content;

    Abstract : The study aims to investigate user engagement in the Generated Artificial Intelligence (GAI) marketing content within social media marketing. The increasing prominence of GAI content has sparked diverse reactions, particularly concerning the safety of personalized content and individuals' awareness of their data being utilized for customization. READ MORE