Essays about: "consumer research thesis"

Showing result 11 - 15 of 1066 essays containing the words consumer research thesis.

  1. 11. Customizable Contraction Hierarchies for Mixed Fleet Vehicle Routing : Fast weight customization when not adhering to triangle inequality

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Martin Larsson; [2023]
    Keywords : Contraction Hierarchies; Customizable Contraction Hierarchies; Vehicle Routing Problem; Battery Electric Vehicles; Mixed Fleet; Kontraktionshierarkier; Anpassningsbara Kontraktionshierarkier; Ruttplanering; Batteridrivna elfordon; Blandad fordonsflotta;

    Abstract : As the transport industry shifts towards Battery Electric Vehicles (BEVs) the need for accurate route planning rises. BEVs have reduced range compared to traditional fuel based vehicles, and the range can vary greatly depending on ambient conditions and vehicle load. READ MORE

  3. 12. The Bouquet of Wine Consumption Drivers

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
    Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

    Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

  4. 13. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
    Keywords : ;

    Abstract : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. READ MORE

  5. 14. Beauty and the Digital Beast: An exploratory study on what variables are affecting the process of digitalization within retail and why the beauty industry is lagging behind

    University essay from Lunds universitet/Produktionsekonomi

    Author : Frida Wiberg; Alexandra Kjellman; [2023]
    Keywords : Mixed methods research; Case study; Retail; Digitalization; Beauty Industry; Abductive Research; Technology and Engineering;

    Abstract : This master thesis project applies a mixed methods approach to fulfill the purpose of exploring how and in what ways digitalization transforms different retail categories. A theoretical framework is formulated using existing theories and research, from which four key variables are identified: distribution, interaction, competition and product offering. READ MORE

  6. 15. Fast Art – A Virtual Fashion Exhibition

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Author : Eva Masiero; [2023]
    Keywords : Sustainable Fashion; Virtual Reality; Art; Co-Design;

    Abstract : This thesis focuses on research through the design process of building an immersive Virtual Reality (VR) experience concept resembling a digital art gallery. It covers the topics of sustainable fashion, changing people’s perspectives and behaviour, and new technologies like VR and Artificial Intelligence (AI). READ MORE