Essays about: "country-specific associations"

Found 2 essays containing the words country-specific associations.

1. 1. Advancing the COO Construct From an Affective Dimension : The Application of Projective Technique

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anthon Andersson; Robin Guntell; [2015]
   Keywords : country of origin; brand origin recognition accuracy; country-specific associations; collage technique; ad copy technique; projective technique;

   Abstract : Master thesis, Master's degree program Marketing, Economic School Linnaeus University, Växjö Sweden, Spring semester 2015. Author: Andersson Anthon, Guntell Robin Tutor: Soniya Billore Examiner: Anders Pehrsson Title: Advancing the COO Construct From an Affective Dimension: The Application of Projective Technique Purpose: The purpose in this article is to break from traditional research and its accompanying cognitive research methods in order to advance the COO field from a more accurate perspective that also involves an affective dimension as well. READ MORE

3. 2. Internationalization of the Macedonian wine exporters

   University essay from SLU/Dept. of Economics

   Author : Iva Joveva; [2011]
   Keywords : Internationalization process; Republic of Macedonia; networks; wine producers;

   Abstract : The thesis investigates the internationalization process of the Macedonian wine producers and the challenges they face along their international path. The aim of the thesis is to describe, explain and understand how Macedonian wine producers internationalize. READ MORE