Essays about: "creating a brand"

Showing result 11 - 15 of 257 essays containing the words creating a brand.

1. 11. Differences and similarities in stand characteristics after prescribed burning and wildfire : implications for conservation of forest biodiversity

   University essay from SLU/Dept. of Ecology

   Author : Hannah Sophie Jakob; [2023]
   Keywords : coarse woody debris; conservation; biodiversity; boreal forest; Daldinia loculata; Fennoscandia; prescribed burning; regeneration; wildfire; woodpecker;

   Abstract : 1. Wildfires are a natural disturbance in the boreal forests of Fennoscandia and have shaped and formed forests in the past, resulting in very heterogeneous forests containing large amounts of dead and living trees in various age classes. READ MORE

3. 12. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
   Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

   Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

4. 13. Beyond the logo: the role of branding in B2B services : A case study on the perceptions of the influence of branding in the purchase of recruitment services

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simone Johansson; Alva Thiel; Jennie Wallin; [2023]
   Keywords : B2B buying behaviour; Branding; Service industry; Service branding;

   Abstract : Background: In the last decade, digitalisation and globalisation have intensified competition and customer power, making price and quality minimum requirements rather than differentiators. As a result, branding has become crucial in the B2B context for creating competitive advantage and customer loyalty. READ MORE

5. 14. Brand Archeology - Identifying Pivotal Moments Shaping the Brand Today

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Herman Vähäkangas; Kevin Blomkvist; [2023]
   Keywords : Brand archaeology; pivotal moments; brand identity; corporate branding; excavation; artifacts.; Business and Economics;

   Abstract : Title: Brand Archaeology - Identifying Pivotal Moments Shaping the Brand Today Date of Submission: 2023-05-31 Course: BUSN39 Degree Project in Global Marketing Authors: Herman Vähäkangas & Kevin Blomkvist Supervisor: Mats Urde Keywords: Brand archaeology, pivotal moments, brand identity, corporate branding, excavation, artifacts. Purpose: The purpose of this study is to discover pivotal moments influencing brand identity through the concept deemed as brand archeology. READ MORE

6. 15. From likes to brands: Social media influencers as co-founders : A multiple case study investigating social media influencers' effect on brand knowledge of e-commerce companies.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Neea Eveliina Jussila; Karin Strandberg; Vide Blomdahl; [2023]
   Keywords : Brand Knowledge; Social Media Influencer; Human Brand; E-commerce company;

   Abstract : Background: Social media influencers (SMIs) have become an important asset to the constantly changing world of marketing. The impact SMIs have within e-commerce and the influence they have on consumers have been observed. Therefore, the use of SMIs as a marketing tool in improving brand knowledge has been vastly adopted by many companies. READ MORE