Essays about: "creating a brand"

Showing result 16 - 20 of 257 essays containing the words creating a brand.

  1. 16. Gen Z @ Work: A Changing Management Situation : A Qualitative Study of Generation Z in a Remote Working Environment from a Management Perspective

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Simon Ljungquist; Simon Lund; [2023]
    Keywords : remote work; generation z; motivation; loyalty; management; leadership;

    Abstract : Background: Remote work has in recent years been adapted by many organizations and are described to challenge the traditional managerial role. Simultaneously, generation Z are taking an increasingly large part of the labor market and bring new behaviors to organizations and managers. READ MORE

  3. 17. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

    University essay from

    Author : Chau Le; Nhan Chau; [2023]
    Keywords : Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

    Abstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE

  4. 18. Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Olivia Hagman; Ellen Håkman; [2022-08-04]
    Keywords : Industry Brands; Mental Health Apps; Enchantment; Disenchantment; Consumer Perceptions; Industry Image; Industry Aura; Stigma;

    Abstract : Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment discourses of industry brands influence companies, we employ the rich context of an industry brand that has received mixed reviews in terms of its ability to appeal to consumers, namely mental health apps. READ MORE

  5. 19. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  6. 20. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mariam Elsayed; [2022]
    Keywords : Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

    Abstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE