Essays about: "culture hofstede"

Showing result 6 - 10 of 138 essays containing the words culture hofstede.

  1. 6. Culture indside the walls, without walls

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Gabriella Ekman; Isabelle Englesson; [2023]
    Keywords : Communication strategies; organizational culture; digital organizations; digital healthcare; Schein’s three levels of culture; Social identity theory; Hofstede’s onion diagram; Social Sciences;

    Abstract : Under de senaste årtiondet har det skett en förändring där allt fler företag erbjuder möjligheten för medarbetare att arbeta digitalt, oberoende av arbetsplatsen. Syftet med denna uppsats är att undersöka hur kommunikationsstrategier används i digitala organisationer för att skapa och upprätthålla organisationskultur. READ MORE

  2. 7. Cross-Cultural communication in Ghana : Hofstede’s cultural dimensions impact Ghanaian’s purchase decision

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Issa Assi; [2022]
    Keywords : Ghana; Ghanian; Culture; Cultural; Cultural dimensions; Decision-making process; Cross-cultural Communication; Purchase decision;

    Abstract : Purpose: The article describes how cross-cultural communication might impact purchase decisions in the fourth stage of the decision-making process. It also examines how cultural value influences the Ghanaian consumer. The results and conclusions aim to help MNEs comprehend Ghanaian culture. READ MORE

  3. 8. The effect of the dimension of culture masculinity/ femininity in communication in multinational projects

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sebastian Escobar; Özgür Altunkaya; [2022]
    Keywords : MAS; Masculinity Femininity; Culture; Multicultural; Teams; Communication; Cultural Dimension.;

    Abstract : As companies expand their operation worldwide, multinational communication in multi-cultural teams has become an important research topic, therefore, the purpose of this study promises to offer an understanding of how different degrees of the single dimension of culture MAS (Masculinity/Femininity) affects communication in a multinational and multicultural environment, using as a starting point and reference for this study an undis-closed Swedish multinational company with operations in over 70 countries.The cultural dimension of MAS used in the study was proposed by Geert Hofstede (1980) as part of his research on culture, and it is a key element that set the bases of this work. READ MORE

  4. 9. The Impact of Distance Work on Culture Development During an Era of Digital Transformation

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Nelli Nordlund; Thirimadura Mahesha Medhani Mendis; [2022]
    Keywords : distance work; digital transformation; digital maturity; cultural differences;

    Abstract : Companies are going through a phase that is called “Industrie 4.0” where the aim is to adapt their organization and culture toward the industrial revolution that is going on. There are multiple cultural aspects to look at while going into this process. READ MORE

  5. 10. Cross-National Differences in Risk Preferences

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lennart Johannes Petrus van Loo; Julia Marszalek; [2021]
    Keywords : risk preferences; organizational risk; risk management; strategic management; prospect theory; culture; nationality; demographics.; Business and Economics;

    Abstract : Purpose: This research aimed to investigate cross-national differences in risk preferences to uncover whether risk appetite, consisting of perceived and actual risk, differs amongst demographics. This paper aims to understand whether Polish and Dutch business students differ in their risk preferences and how this impacts strategic management. READ MORE