Essays about: "customer oriented business"
Showing result 1 - 5 of 96 essays containing the words customer oriented business.
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1. Developing Business Models for Turnkey Offerings : A case study on organizing turnkey offerings for a large original equipment manufacturer
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : This thesis investigates the development of turnkey offerings. Turnkey offerings is considered a kind of product-oriented Product Service System (PSS) where the customer pays a fixed price for a total solution, in this thesis, maintenance of vessels. READ MORE
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2. Servitization in a Heavy Equipment Company: A business model perspective
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background: Servitization is a transformation process consisting of the integration of products and services in the value offering of the firms in order to increase value added and improve the customer experience. This process implies a transition from Product-Centric to Product-Service Systems. READ MORE
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3. Scenario Planning Analysis of Subscriptions in the Automotive industry - Future impact on profitability and loyalty
University essay from Göteborgs universitet/Graduate SchoolAbstract : The automotive industry is facing an ongoing transformation on many levels and the common denominator is the road to sustainability and zero greenhouse gas emissions. This has led to the developments of new drivetrains and the need for new business models has emerged. READ MORE
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4. Transforming towards “PaaS” offerings : Areas of concern for OEMs & Transformation Readiness Scale
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The purpose of the project is to investigate and gain knowledge about the process of transforming OEMs’ business structures from a transactional business to a result-oriented product service system or a performance as a service offering. Companies from various market segments have started to offer their customers result-oriented offerings to prolong the life cycle of their products and promote longer customer relationships to secure future business. READ MORE
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5. Communication Strategies for Branding of Circular & Sustainable Products in the Fashion Industry : A Case Study of H&M Group
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The fashion industry has a significant environmental impact due to its high rate of production and consumption. In order to become sustainable, fashion businesses are making fundamental changes in their business models. READ MORE