Essays about: "Oskar Hoff"
Found 3 essays containing the words Oskar Hoff.
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1. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. READ MORE
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2. The beauty of competition - A case about Matas A/S
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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3. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. READ MORE