Essays about: "customer relationship management facebook"

Showing result 1 - 5 of 7 essays containing the words customer relationship management facebook.

  1. 1. Social Relationship Management - A case study of customer relationships in a social media context

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : David Tiderius; [2015]
    Keywords : Social CRM; Customer Relationships; Brand Equity; Co-Creation; Facebook.; Business and Economics;

    Abstract : Introduction: Social CRM is a relatively new concept that is considered an extension of traditional CRM – performed through social medias. The concept has little prior research and the aim of this paper is to investigate how Social CRM influences the company´s Brand Equity and customer relationships. Research questions: R1. READ MORE

  3. 2. Facebook and Fan Communities : Basketball Clubs’ Social Media Strategies

    University essay from Umeå universitet/Företagsekonomi

    Author : Elvin Danyarov; Oscar Smart; [2015]
    Keywords : Sport marketing; branding; social media; Facebook; basketball;

    Abstract : The research examines and explores the differences and similarities between how the social media platform of Facebook is used in the context of the basketball industry. The research centers on the respective Finnish and Swedish basketball leagues. READ MORE

  4. 3. Klagomålshantering av e-handelsföretag på Facebook : ett ramverk för klagomålshantering

    University essay from SLU/Dept. of Economics

    Author : Andreas Hansson; Kristian Larsson; Billy Persson; [2014]
    Keywords : e-handel; Negativ mun-till-mun”; Facebook; klagomålshantering; kundlojalitet;

    Abstract : Svensk e-handel har de senaste åren vuxit kraftigt, vilket har lett till att andelen e-handels-företag har ökat i Sverige de senaste åren. Konsumenten har idag större valmöjlighet vid val av företag. Företagen erbjuder bra fraktvillkor, tryggare betalningsformer och mer användarvänliga hemsidor. READ MORE

  5. 4. Strategies for social customer relationship management : the case of social media in the Swedish food industry

    University essay from SLU/Dept. of Economics

    Author : Katarina Johnsson; [2014]
    Keywords : Facebook; food industry; Instagram; relationship marketing; Twitter; YouTube;

    Abstract : Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. READ MORE

  6. 5. GONE IN 60 SECONDS? - Crisis management in a social media context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Eleanor Lichtenstein; Emelie Söderström; [2013]
    Keywords : Social Media; Facebook; Flash Crises; crisis managment; electronic word of mouth;

    Abstract : The spring of 2013 has seen a spurge of discussion concerning web-hate, where both individuals and companies have been affected. Social media presents opportunities to build customer relationships, but besides inviting users to like, share and comment on a brand's fan page, companies' presence on Facebook has made complaints and criticism public. READ MORE