Essays about: "customer relationship management implementation"
Showing result 1 - 5 of 72 essays containing the words customer relationship management implementation.
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1. “WHO AM I? SAID THE ROBOT. WHO AM I?!? SAID THE HUMAN” : A Study To Explore The Effects Of Algorithmic Management Tools On The Work-Related Identities of Individuals In Standard Work Settings
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : This research paper investigates the impact of algorithmic management (ARM) on work practices within organizations that employ standard work arrangements. Specifically, the study aims to explore how the introduction of ARM systems influences individuals' perceptions, interpretations, and work-related identities, as well as the resulting changes in their work practices. READ MORE
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2. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist Jerar Ohanisian Shaafi Osman Ali 00/09/08 97/09/03 99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE
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3. The Impact of Gamification on User Engagement in a Secondhand E-commerce platform
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : Using game elements in a non-game context, called gamification, has grown popular recently and can be seen in education, health, and on e-commerce websites. In this thesis, the use of game elements, specifically badges is evaluated on a secondhand website. READ MORE
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4. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE
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5. Integration of Advanced Product Quality Planning in Quality Preparation for an Original Equipment Manufacturer in the Automotive Industry : A Case Study at Volvo Group Trucks Operations Powertrain Production in Skövde
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : This study examines the development of Volvo Group Trucks Operations Powertrain Production (Volvo GTO PTP) in Skövde, focusing on the implementation of processes for new products intended for both internal and external customers. Previously, the company solely supplied products within the Volvo Group, functioning as an Original Equipment Manufacturer (OEM). READ MORE
