Essays about: "customer service theories"
Showing result 1 - 5 of 122 essays containing the words customer service theories.
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1. Leveraging Gamification for Increased Motivation in Mobile Applications : A Quantitative Study Using Self-Determination Theory & Service-Dominant Logic
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Due to the increasing digitization of society, Gamification of services has become increasingly proliferated. Identifying and knowing how to manipulate the factors for successful implementation of gamification strategies is paramount. READ MORE
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2. Consumers' Interactions with Chatbots : A qualitative study about the optimization of customer service
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Research questions: How can businesses improve the trustworthiness and competence of chatbots for consumers? Purpose: The purpose is to investigate how chatbots' perceived competence and trustworthiness impact consumers' willingness to interact with them. The study aims to identify patterns or businesses to advance Method: The study relies on qualitative data and semi-structured interviews with consumers about their experience with chatbots. READ MORE
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3. Leveraging Service Recovery as a Marketing Tool
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE
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4. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE
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5. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study
University essay from Umeå universitet/FöretagsekonomiAbstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE