Essays about: "customers satisfaction factors"

Showing result 16 - 20 of 148 essays containing the words customers satisfaction factors.

1. 16. Digital Services of Banks - Increasing Customer Satisfaction or Growing Digital Divide? A study on elderly Swedish bank customers' acceptance of bank's digital services

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Philip Lindh; Jacob Falksäter; [2022]
   Keywords : Digitalization; Banking; Digital divide; Technology Acceptance Model; Elderly customers;

   Abstract : The digitalization in the banking sector has rapidly transformed the way bank customers interact with their bank and benefit from its banking services. As a result of this quick transformation, many older people feel they have been left behind and are struggling to adapt to the new way of doing the essential bank errands that needs to be done in order to still be a part of modern society. READ MORE

3. 17. Last Mile Delivery - Examination of Customer Satisfaction regarding Parcel Lockers

   University essay from

   Author : Valerie Brunner; Wanda Majcher; [2022]
   Keywords : Parcel Lockers; Customer Satisfaction; Last Mile Delivery; Satisfaction Model; Last Mile Delivery Place; Self-Collection Service;

   Abstract : Background: The strong growth of e-commerce and the connected last mile delivery problems as well as the increasing customer demands have driven forward delivery innovations in the past years. One of them, parcel locker networks, were developed and have been growing for several years. READ MORE

4. 18. Consumer’s Loyalty? : A qualitative research on the consumer's perspective of what makes them stay loyal.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Xiaohui Zhao; Adrijana Bacovic; [2022]
   Keywords : Relationship Marketing; Consumer; Consumer relationship; Value; Satisfaction; Trust; Loyalty; Experience;

   Abstract : Background: In the field of marketing, relationship marketing plays an important role in establishing strong and long-term customer relationships, and in addition to this, the type of relationship between companies and consumers is also worth discussing. In a sense, value is the biggest component of relationship marketing. READ MORE

5. 19. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

   University essay from Umeå universitet/Företagsekonomi

   Author : Anna Mannelqvist; Isak Mårtensson; [2022]
   Keywords : Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

   Abstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE

6. 20. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Marvin Elabi; [2022]
   Keywords : E-loyalty; E-trust; E-satisfaction; E-wom.;

   Abstract : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. READ MORE