Essays about: "customers satisfaction factors"

Showing result 21 - 25 of 148 essays containing the words customers satisfaction factors.

1. 21. How do SMEs in Sweden use digitalization to strengthen their relationship with customers?

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Huaying Wang; Annmarie Okalebo; [2022]
   Keywords : Digitalization; Customer Relationship Management; Trust; Satisfaction; Loyalty;

   Abstract : Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. READ MORE

3. 22. Impact of Customer Satisfaction and Trust in the Context of a Business Ecosystem on Customer Retention in Online Retailers.

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Lily Rutström; [2022]
   Keywords : Customer loyalty; Customer retention; Trust; Customer satisfaction; Online retailer; Business ecosystem; Online customer experience; Perceived value; E-service quality; Amazon;

   Abstract : Customer retention also referred to as Customer loyalty has been proven to be an important factor in the success of online retailers. However, recent research has shown that many online retailers are still unenlightened on the elements they need to focus on in order to retain their customers. READ MORE

4. 23. Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in China

   University essay from Göteborgs universitet/Graduate School

   Author : Mengjiao Qian; [2021-07-02]
   Keywords : Customer experience; customer satisfaction; live streaming shopping; trust; Repurchase intention; price; enjoyment; product quality; interaction quality;

   Abstract : Purpose – The purpose of this study is to identify the influential factors of customer experience within live streaming shopping, and their impact on customer satisfaction and repurchase intention. Moreover, the relationships between customer satisfaction, trust and repurchase intention inside the model will be tested as well. READ MORE

5. 24. Antecedents of Preferred Customer Status - In the context of the Automotive Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Nguyen Ha Mi Hoang; Vinh Quang Bui; [2021-06-14]
   Keywords : preferred customer status; customer attractiveness; supplier satisfaction; buyer-supplier relationship; social exchange theory; resource-based view;

   Abstract : Resources in any form are inherently scarce, which could be intensified further by global events or the maturity of the associated markets. In such situations, suppliers are faced with the decision on how to allocate resources to their buyers. READ MORE

6. 25. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amelia Nablsi; Swapnajit Saha; [2021]
   Keywords : E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

   Abstract : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. READ MORE