Essays about: "dating service"

Showing result 1 - 5 of 7 essays containing the words dating service.

1. 1. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
   Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

   Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

3. 2. Play it cool - Understanding Consumer Identity Performances through Musical Taste

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Miriam Barbara Tröndle; Tsvetelina Rakova; [2022]
   Keywords : Bourdieu; Consumer Culture Theory CCT ; digital selves; digital world; Goffman; identity; fragmented self; judgement; legitimization; musical taste; music consumption; music-streaming services; selective self-presentation; symbolic violence; Spotify; stigma; performances; validation; Business and Economics;

   Abstract : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. READ MORE

4. 3. Tinder Communication In The Time of COVID-19

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Michael Jonsson; [2021]
   Keywords : Tinder; COVID-19; Mediatization; Uses and Gratification Theory; Affordance Theory; Dating; Dating apps; Catfishing; Ghosting; Gender Blindness; Media and Communication Studies;

   Abstract : This study researches communication 2020-2021 via the Tinder dating app in Sweden during the COVID-19 pandemic, using a framework of mediatization, uses and gratification theory and affordance theory. Data collection was performed using qualitative interviews via Zoom video calls with respondents based in Sweden and findings were analyzed using thematic analysis. READ MORE

5. 4. Buzz Marketing in Startups - A case study on the online dating service Mazily

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emil Westrin; Ella Peltovuori; [2014]
   Keywords : Buzz marketing; Startups; WOM; viral marketing; Business and Economics;

   Abstract : The aim of thhis thesis is to explore and describe the phenomenon of buzz marketing in the context of a resource-limited startup. The focus of the study is on the organization’s perspective to buzz marketing and how companies can encourage third parties to amplify their marketing messages. READ MORE

6. 5. Implications of New Technology and Services in the Software Industry : A Review of the literature

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Sara Khosravi; [2012]
   Keywords : Software; innovation; strategic management ;

   Abstract : The development of the internet to a more interactive and communicative instance as well as new developments in the software industry and new services that are available to companies and users warrants an investigation of this emerging field of business. In order to shed light on this topic a systematic search of the current literature has been conducted using some specific areas of the software industry as search words (Cloud computing, open source, on line advertising, mobile software and service oriented architecture) dating back from 2007 until present. READ MORE