Essays about: "Automatisering av marknadsföring"

Found 4 essays containing the words Automatisering av marknadsföring.

  1. 1. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

  3. 2. Study of AI Service Providers in IT Consulting, Marketing, and Law

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Aren Hovsepyan; Kevin Johansson; [2023]
    Keywords : Artificial Intelligence; AI; professional service firms PSFs ; AI services; IT consulting; marketing; legal services; Gioia analysis; sector-specific analysis of AI services; automation; augmentation; intermediaries; Artificiell intelligens; AI; professionella tjänsteföretag PSFs ; AI-tjänster; IT-rådgivning; marknadsföring; juridiska tjänster; Gioia analys; sektorspecifik analys av AI-tjänster; automatisering; augmentation; mellanhänder;

    Abstract : This study employs a Gioia analysis to investigate the AI services offered within three distinct professional service sectors in Sweden: IT consulting, marketing, and legal services. Utilizing a list of companies from a prior KTH project and publicly accessible information, we applied a cross-sectoral Gioia analysis to systematically categorize, compare, and understand the types of AI services provided and how these offerings differ between sectors. READ MORE

  4. 3. A qualitative examination of lead scoring in B2B marketing automation, with a recommendation for its practice.

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Elin Lindahl; [2017]
    Keywords : Lead Scoring; Marketing Automation; Digital tracking; Automated communication;

    Abstract : Digital marketing has become an important part for companies in the process of attracting new customers. The digitalisation has led to substantial changes in the ways consumers and businesses search for information and do their research before making a purchase. READ MORE

  5. 4. Hinder för investering i automatisk mjölkningskarusell

    University essay from SLU/Rural Buildings and Animal Husbandry (until 121231)

    Author : Magnus Johansson; [2012]
    Keywords : automatik; mjölkningskarusell; automatisering av mjölkning;

    Abstract : Sveriges och världens mjölkföretagare blir bara större och större. DeLaval AB har som följd av detta valt att utveckla en karusell med robotarmar som ska kunna mjölka större besättningar automatiskt. Karusellen introducerades i media under hösten 2010 och provas nu på ett par olika gårdar i världen. READ MORE