Essays about: "Attribution models"

Showing result 1 - 5 of 20 essays containing the words Attribution models.

  1. 1. Enhancement of a Power Line Information System by Combining BIM and LiDAR Data

    University essay from KTH/Lantmäteri – fastighetsvetenskap och geodesi

    Author : Daniel Wollberg; [2024]
    Keywords : GIS; BIM; FME; CloudCompare; GIS; BIM; FME; CloudCompare;

    Abstract : With the great ongoing energy transition in Sweden, Svenska Kraftnät (SVK) sees a huge need for investment in the Swedish transmission network and supporting IT- systems.  SVK has a great amount of collected laser data over the electric power transmission network however this data does not contain any semantic attribution that can be analyzed on broader information systems. READ MORE

  3. 2. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Victor Massy; [2023]
    Keywords : Multiparty computation; Trusted execution envrionment; Web advertising; Private attribution reporting; Flerpartsberäkning; Pålitlig exekveringsmiljö; Webannonsering; Privat attributionsrapportering;

    Abstract : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. READ MORE

  4. 3. How AI images and human-created digital art are evaluated and affected by attribution knowledge

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Maryam Khan; Julia Näsström; [2023]
    Keywords : ;

    Abstract : Artificial intelligence (AI) has spread into different sectors and is seeing fast developments in the field of text-to-image generation. Its rapid evolution and increased usage raise a myriad of questions. READ MORE

  5. 4. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

  6. 5. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Marcus Hagström; Karl Granbom; [2023]
    Keywords : Loyalty program termination; Service failure; Recovery efforts; Compensation; Explanation;

    Abstract : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. READ MORE