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Showing result 1 - 5 of 16 essays matching the above criteria.

  1. 1. The Confusion of Content Marketing : a study to clarify the key dimensions of content marketing

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Amanda Claesson; Albin Jonsson; [2017]
    Keywords : Content marketing; marketing strategies; digital marketing; online marketing; branded content;

    Abstract : Content marketing is a popular marketing strategy, which has increased significantly during the last years. The term content marketing is new but companies have been working with parts of the strategy for decades. The new digital era changed the communication from a one-way to a two-way communica- tion. READ MORE

  3. 2. Internal branding : Within a Swedish non-profit organization

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lisa Diep; Amanda Stedt; [2015]
    Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; non-profit organizations;

    Abstract : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

  4. 3. Internal branding : Within a Swedish non-profit organization

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lisa Diep; Amanda Stedt; [2015]
    Keywords : internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; and non-profit organizations;

    Abstract : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. READ MORE

  5. 4. “We’re Stronger Together”: A Co-Creational Approach to Cause- Related Marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sophia Nass; [2015]
    Keywords : Co-creation; CSR; CRM; Breast Cancer Awareness; Estee Lauder; Social Sciences;

    Abstract : Avoiding consumer skepticism of corporate social responsibility programs has become an important factor in CSR communication. Literature points towards a need for a more consumer-focused, symmetrical approach to CSR communication, especially in the case of cause-related marketing. READ MORE

  6. 5. Social media utilization in the communication process of small and medium-sized enterprises

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Dominik Bernhard; Mohidin Abukar; [2012]
    Keywords : Social media; marketing communications; communication process; small and medium-sized enterprises SMEs ;

    Abstract : This dissertation examines the role of social media in the communication process of small and medium-sized enterprises (SMEs). Based on communication and social media theories, this study examines how small and medium-sized enterprises incorporate social media in their marketing and communication strategy. READ MORE