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Showing result 1 - 5 of 6 essays matching the above criteria.
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1. Multi-modal Models for Product Similarity : Comparative evaluation of unimodal and multi-modal architectures for product similarity prediction and product retrieval
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : With the rapid growth of e-commerce, enabling effective product recommendation systems and improving product search for shoppers plays a crucial role in driving customer satisfaction. Traditional product retrieval approaches have mainly relied on unimodal models focusing on text data. READ MORE
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2. ENGLISH IN THE LINGUISTIC LANDSCAPE OF GOTHENBURG
University essay from Göteborgs universitet/Institutionen för språk och litteraturerAbstract : Linguistic landscape is a discipline that studies signage in a landscape. It is a growing field within linguistics and numerous studies have been made worldwide on the prevalence of signs. Both the language used on signs and the actors behind the signs are of interest for the study of linguistic landscape. READ MORE
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3. An investigation of Swedish beauty vloggers’ use of code-switching between Swedish and English
University essay fromAbstract : Much research has been done in the area of code-switching; that is, changing from one language to another in the middle of the same utterance, especially in bilingual communities. Yet, there seems to be little research done on code-switching between English and Swedish among Swedish young adults. READ MORE
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4. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudierAbstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE
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5. Alibaba Group’s Market Entry and Expansion in The United States
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background: We are today doing business in a global and increasingly digitalized world where e-commerce has become a significant approach for companies to be successful and to reach a bigger market. Alibaba Group is today considered to be the world’s largest e-commerce company and was founded in 1999 by Jack Ma, a former English teacher from Hangzhou, China. READ MORE