Essays about: "e-commerce and consumer behavior"

Showing result 31 - 35 of 60 essays containing the words e-commerce and consumer behavior.

1. 31. The impact of UI design on reseller behavior

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Elias Andersson; [2020]
   Keywords : Reseller; UI; UX; behavior; e-consumer; web analytics; e-commerce; Återförsäljare; UI; UX; beteende; e-konsument; webbstatistik; e-handel;

   Abstract : The study assesses the influence certain individual factors have on reseller employees online purchasing behavior, after various UI alterations were implemented on a leading tech manufacturer’s web application. A total of 207 reseller employees, from 46 different countries, participated in an 8 week long within-subjects designed A/B test. READ MORE

3. 32. Self transportation of goods for consumers from a retail store: A Pilot study

   University essay from Lunds universitet/Förpackningslogistik

   Author : Shebin Thomas; [2020]
   Keywords : Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

   Abstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE

4. 33. The influence of celebrity endorsement through social media on impulsive buying in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
   Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

   Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

5. 34. How is returns management differentiated between click-and-mortar and pure play companies?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Emma Midgley; Victoria Seim Strömseng; [2019-06-20]
   Keywords : ;

   Abstract : The emergence of e-commerce and returns management has not only provided a wide selection of corporate opportunities, but it has also come with new obstacles that challenge competitive objectives, goals and strategies of businesses. The following thesis aims to distinguish returns management processes between click-and-mortar and pure player companies. READ MORE

6. 35. Conversational Commerce : A Quantitative Study on Preferences towards AI-Fueled C-Commerce Platforms among Digital Natives in Sweden and Germany

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Felix Jan Kröger; Filip Johansson; [2019]
   Keywords : Conversational Commerce; E-Commerce; Chatbot; Instant Message; Voice Assistant; Artificial Intelligence;

   Abstract : Background: E-commerce is widespread in today’s shopping routines and conversational commerce (CC) as an expansion, aims at integrating customers and businesses on a whole new level. Through the application of chatbots fueled by artificial intelligence, a more personal and individual way of remote shopping is offered. READ MORE