Essays about: "e-commerce benefit"

Showing result 11 - 15 of 28 essays containing the words e-commerce benefit.

1. 11. UX method development from Usability testing with Eye tracking for E-commerce

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Madeleine Nilsson; [2018]
   Keywords : usability test; e-commerce; eye tracking; interaction design;

   Abstract : This thesis investigates the knowledge around the field of eye tracking within e-commerce, and specifically CDON. Eyetracking is a powerful tool within usability testing and it makes us as designers see what the user is actually looking at on the screen. READ MORE

3. 12. The Recipe for Cookies : A studies about cookies & the GDPR-law

   University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Author : Caroline Bader; Eva-Louise Castefelt; Louise Gunnarsson; [2018]
   Keywords : cookie; user utility regarding webpages; user’s personal information; GDPR; e-commerce; retargeting; cookie; användbarhet av hemsidor; användarens personliga information; GDPR; e-handel; retargeting ;

   Abstract : The term cookie regarding IT is still a relatively new term. It is rarely discussed among internet users. The name cookie is fairly known but the concept not as much. Cookies are well established by different companies and organizations that in some way offer online services. READ MORE

4. 13. Key drivers to start an e-commerce in B2B companies : Two case studies in the plastic industry

   University essay from Karlstads universitet

   Author : Somayeh Jamshidi; [2018]
   Keywords : Financial drivers; financial incentives; B2B companies; e-commerce; e-business; motivations; customers; benefit;

   Abstract : Background: Internet, as everybody knows, has a lot of advantages and possibilities. One of these possibilities for companies is changing their business to electronic commerce (e-commerce). Almost all companies might need this type of business to sustain in future and compete with others. READ MORE

5. 14. An Experience A Day Keeps The E-Commerce Away : Exploring experiential marketing within the body cosmetics retail industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Elinor Lundberg; Ronja Geel; Malin Hornebrant; [2018]
   Keywords : marketing; experiential marketing; experiential retail; customer perception; value creation; value co-creation; impact value; think; act; feel; sense; relate; experience modules; experience providers; marknadsföring; upplevelsemarknadsföring; upplevelser; sinnesmarknadsföring; kunduppfatnning; kundupplevelse; värdeskapande;

   Abstract : Background - For the retail industry, the increasing adoption of e-commerce solutions have brought opportunities, but also challenges. As physical stores have to varied extent lost their importance, they can no longer solely compete on price or quality but can instead benefit from adopting an experiential marketing strategy. READ MORE

6. 15. Examining consumer purchase intention towards online clothing within generational cohort : A case of generation Y consumers

   University essay from Högskolan Dalarna/Företagsekonomi

   Author : Basirat Ikumapayi; Opeoluwa Adebayo-Omolade; [2018]
   Keywords : E-commerce; purchase intention; generation Y; perceived risk; perceived benefit; personal factors; generational cohort;

   Abstract : Aim The aim of the thesis is to examine if there are internal variations within generation Y and to what extent it is in their online clothing purchase intention, based on existing knowledge of factors influencing them. Methodology A survey was distributed online to Swedish generation Y residents, born between 1979 and 2000. READ MORE