Essays about: "ecommerce business"

Showing result 1 - 5 of 29 essays containing the words ecommerce business.

1. 1. Development of a data-driven marketing strategy for an online pharmacy

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
   Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

   Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

3. 2. "All eCommerce actors will be slaves under Amazon..." : - A study on how Amazon has affected Swedish eCommerce and their defensive marketing strategies.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Oskar Elfström; Hans Tam; [2021]
   Keywords : E-commerce; Defensive Marketing Strategies DMS ; Amazon; New Market Entry.;

   Abstract : Increased competition by new market entries has long been studied with defensive marketing strategies (DMS) being identified as one of the ways of combating a new competitor. There is limited research concerning the Swedish eCommerce business landscape and its competitive environment and adding the fact that Amazon, in late 2020, launched in Sweden this study aims to outline what DMS Swedish eCommerce businesses have implemented as a result of Amazon’s entry. READ MORE

4. 3. Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Elin Enlund; Jennie Nilsson; [2021]
   Keywords : The fashion industry; sustainability; packaging; e-commerce; drivers; institutional logics; barriers; product development; decision-making; LCA; platform; B2B.; Modeindustrin; hållbarhet; förpackningar; e-handel; institutionella parametrar; barriärer; produktutveckling; beslutsfattande; plattform; B2B;

   Abstract : Today, the fashion industry is responsible for 4 per cent of the global greenhouse gas emissions in the atmosphere and 20-35 per cent of the microplastics in the ocean. It is thereby a highly debated industry when it comes to environmental sustainability. READ MORE

5. 4. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Leonie Charlotte Seige; Laura Kristin Weers; [2020]
   Keywords : SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

   Abstract : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. READ MORE

6. 5. Role of e-commerce for the survival of food service industry during covid-19

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Ashraful Islam; Sonia Sultana; [2020]
   Keywords : Challenges of covid-19; adoption of e-commerce; online food order; health and safety; Pandemic; Social distance;

   Abstract : Title: Role of e-commerce for the survival of food service industry during covid-19 Level: Thesis for Master‟s Degree in Business Administration   Authors: Ashraful Islam and Sonia Sultana    Supervisor: Professor Akmal Hyder   Examiner: Dr. Olivia Kang   Final submission date: 28-01-2021     Aim: The aim of the study is to examine the various factors involved in adopting an ecommerce platform to overcome the challenges of the covid-19 pandemic in food service industry. READ MORE