Essays about: "effect of Facebook"

Showing result 1 - 5 of 79 essays containing the words effect of Facebook.

  1. 1. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rebecca Haddad; Ida Stigfur Strand; [2023]
    Keywords : Facebook Advertising; Social Media; Advertising Attitudes; Older consumers;

    Abstract : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. READ MORE

  3. 2. Choices and Rules in Informality : A case study on public policy implementation and obstacles to formalizing the domestic work sector in Argentina

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Tilda Rådström; [2023]
    Keywords : Domestic workers; domestic work sector; informal work; public policy implementation; social policy; financial incentives; informal institutions; rational choice theory; Argentina; Trabajadoras domésticas; sector del trabajo doméstico; trabajo informal; implementación de políticas; política social; incentivos financieros; instituciones informales; teoría de la elección racional; Argentina;

    Abstract : This study reviews Rational Choice theory and Informal Institutions theory and uses new data to explain the persistence and scale of Argentina's informal domestic work sector. The domestic work sector in Argentina represents a typical case in Latin America: almost entirely dominated by women and high informality levels. READ MORE

  4. 3. “Big brother sees you” : A qualitative study on users’ experiences with targeted advertising on Facebook

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Marwa Ali; Mikaela Hollgren; [2022]
    Keywords : Targeted advertising; privacy; Facebook; big brother effect; panopticon; Riktad reklam; integritet; Facebook; big brother effekten; panopticon;

    Abstract : As a consequence of the exposure of scandals involving targeted advertising and data collection, privacy concerns have arisen among users of social media, in particular Facebook. Previous research studies demonstrate that consumers have little knowledge about online behavioural advertising and hold misconceptions about it. READ MORE

  5. 4. The perception of Chinese electric cars : A quantitative study of Norwegian car owners behavioral intentions of purchasing Chinese electric cars

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Viktor Mattsson; Erik Stephanson; [2022]
    Keywords : Chinese car manufacturers; electric cars; Norway; theory of planned behavior; theory of reasoned action; consumer behavior; Kinesiska biltillverkare; elbilar; Norge; theory of planned behavior; theory of reasoned action; konsumentbeteende;

    Abstract : In a time where environmental issues have become an important topic on the political agenda, car companies have begun transitioning from fossil-fueled vehicles to battery-driven electric vehicles. In this transition, multiple Chinese electric car manufacturers have emerged on the European car market. READ MORE

  6. 5. Information Credibility: How Does Argument Strength Have An Impact

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Marcus Bernette; Hampus Sjöblom; [2022]
    Keywords : Information credibility; message credibility; argument strength; persuasive communication; social media; digitalisation; perceivance; Social Sciences;

    Abstract : Determining whether the information read online is credible or not has become a crucial part of the process of consuming new information. With technology and the internet becoming all more advanced and developing continuously, the question regarding the influence of an argument’s strength on information credibility arose. READ MORE