Essays about: "enchantment"
Showing result 1 - 5 of 21 essays containing the word enchantment.
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1. Full Disclosure: Demystifying craftwork and (re-)enchanting craft consumption
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper elucidates the relationship between demystification and enchantment in craftwork. Compared to mystification, demystification has received little attention in marketing research to understand how brands can foster transparency in a way that captivates and enchants consumers. READ MORE
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2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
University essay from Göteborgs universitet/Graduate SchoolAbstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE
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3. Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment discourses of industry brands influence companies, we employ the rich context of an industry brand that has received mixed reviews in terms of its ability to appeal to consumers, namely mental health apps. READ MORE
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4. Unpacking taste : the social life of wine
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : Wine’s context exceeds the story of pleasure and natural enchantment as it is also laden with conflict and controversy. Wine is part of contemporary discussions on globalization, class and postcolonialism, biodiversity and climate change. In a sense, wine does not only reflect nature, but wine also reflects and is embedded in its social context. READ MORE
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5. Challenging the status quo of sustainability : permaculture fostering human-nature relations and re-enchanting nature in Uppsala
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : To understand the current situation when it comes to the environmental challenges humans and nature are facing in 21st century, I think there is a need to look back in history to search for root causes. In order to understand how historically, views of nature and human-nature relationships emerged impacting our current age, e.g. READ MORE
