Essays about: "environment analysis international marketing"

Showing result 21 - 25 of 35 essays containing the words environment analysis international marketing.

1. 21. TELECOM’S INNOVATION MANAGEMENT : An Analysis of the R&D’s Key Success Factors to Thrive in a Tough Industry

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Zhiyuan Gao; Luis Rodrigo Trejo; [2011]
   Keywords : Telecom; R D; Success factors and innovation management;

   Abstract : In the telecom manufacturing industry, the business environment is characterized by high competition and challenging tasks. To be able to thrive in this environment, companies have to work hard in order to develop innovations in the form of products, services and solutions to the marketplace. READ MORE

3. 22. Emerging markets: A case study on foreign market entry in Bangladesh

   University essay from Ekonomihögskolan, ELNU

   Author : Feleke Tantu; Md.Ashiqur Rahman; [2011]
   Keywords : emerging market; entry strategy; market entry; factors behind entry choice; entry mode; entry node; entry timing;

   Abstract : Abstract Title: Emerging Markets – A Case Study in Foreign Market Entry toBangladesh Keywords: emerging market, entry strategy, market entry, factors behind entry choice, entry mode, entry node, entry timing Background: Internationalism and international marketing are hot topics among the strategy discussions of the companies and as a result companies continuously look for new, unreached sales potential to their products and services as well as better use of their resources. Purpose: To find the most efficient international market entry strategy for companies moving from developed/transition economy to an emerging market. READ MORE

4. 23. A Retail Expansion in the UK : A qualitative analysis of smaller Scandinavian fashion companies' expansion options and market potentials in the UK market

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Sara Fast; Mirjam Ling; [2011]
   Keywords : International Marketing; Internationalisation; Fashion Industry; Foreign companies establishment in England;

   Abstract : The fashion industry has become an industry with high attention, and in recent years Swedish fashion has become a strong name internationally. At the same time, it is a competitive industry where smaller fashion companies are competing with big clothing chains. READ MORE

5. 24. Nordic Air Freight Market Visions for Cargo Business Development from Airport Management view-point -Based on a case study of Swedish LFV Landvetter Airport and their industry network

   University essay from Göteborgs universitet/Graduate School

   Author : Satu Kettunen; Li Pengfei; [2010-06-23]
   Keywords : Nordic Air freight; Air cargo industry; Air freight Development; Aviation Industry; services; Airport Management; Airport Development; business development; Airport Marketing; Airport systems; market situation; competition; market forces; Competitive analysis; Strategy;

   Abstract : Severe financial crisis sweeping the world causes international trade to fall down sharper than expected in 2009. As taking care of goods physical movement, the transportation industry has been severely impacted and the air freight business with it. READ MORE

6. 25. Interface between the Marketing and Sales and Product development departments : A case study

   University essay from JTH, Industriell organisation och produktion; IHH, Informatik

   Author : Paraskeva Spasova; Sebastian Wlazlak; [2010]
   Keywords : Marketing and Sales; Product Development; Interface; Integration; Information System; Internal Service Quality; Internal Customer Satisfaction;

   Abstract : Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. READ MORE