Essays about: "environment analysis international marketing"

Showing result 6 - 10 of 35 essays containing the words environment analysis international marketing.

1. 6. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Annika Reitz; [2018]
   Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

3. 7. The Differentiation of a Nation : The Swedish Nation Brand Management

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Adam Kinnwall; [2017]
   Keywords : International Relations; Communication; Marketing; Sweden; Public Diplomacy; Nation Branding; Corporate Branding; Nation Brand; Competitive Identity; Brand; Reputation; Brand Management; Swedish Institute;

   Abstract : This paper aims to highlight how the recent developments in international relations has created a environment with increased competition between countries for attention and assets and how these changes has promoted the increased use of public diplomacy  to reach out to new actors. The study will focus on the public diplomacy sub-discipline of nation branding. READ MORE

4. 8. Targeting International Customers in Japanese E-commerce: A Web Content Analysis of the Marketing Mix in Rakuten and Amazon.co.jp

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Leva Lorenzo; [2017]
   Keywords : E-commerce; Japan; Amazon; Rakuten; International Marketing; Marketing Mix; Web Content Analysis; Social Sciences;

   Abstract : The thesis examines the marketing strategies implemented by the two biggest e-commerce companies in Japan, namely Rakuten and Amazon.co.jp, in order to address their international customers. READ MORE

5. 9. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Rustam Khudododov; Alexandra Kim; [2017]
   Keywords : Content marketing strategy; content marketing; content marketing steps; content marketing pyramid; consumer orientation; consumer features; consumer behavioural model; Western companies; Russian environment.;

   Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE

6. 10. Automotive Fleet Sales Management

   University essay from Lunds universitet/Produktionsekonomi

   Author : Jakob Olsson; Gustav Westling; [2016]
   Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

   Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE