Essays about: "environment analysis international marketing"

Showing result 11 - 15 of 35 essays containing the words environment analysis international marketing.

  1. 11. Corporate social responsibility review in total quality management framework

    University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Sara Poureh; [2015]
    Keywords : total quality management; corporate social responsibility;

    Abstract : Corporate social responsibility has become part of the economic terminology since the seventh decade of the 20th century. From the beginning of the 21st century this context extended and multidimensional with several economic, social and legal connections. READ MORE

  3. 12. Cross-cultural differences in brand image perception

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Emelie Jansson; [2013-09-20]
    Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

    Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE

  4. 13. Need of the Market Information in the B2B Packaging Industry - Insights into the Milk Formula Market in the Asia-Pacific Region at A&R Carton AB

    University essay from Lunds universitet/Förpackningslogistik

    Author : Hoyeon Park; [2013]
    Keywords : business-to-business; Packaging industry; milk formula packaging; Asia-Pacific; Business and Economics; Social Sciences; Technology and Engineering;

    Abstract : As the ultimate demand of packaging is derived from the end- consumer, the packaging industry needs to have comprehensive end-user market knowledge to acquire new customers. The importance of the market information is further emphasized when the potential customer is in the unfamiliar geographical region. READ MORE

  5. 14. Explanatory Factors of Perceived Expansion Barriers

    University essay from Institutionen för marknadsföring (MF)

    Author : Felix Ekman; Richard Henriksson; [2013]
    Keywords : Expansion Barriers; Explanatory Factors; International Marketing Strategy;

    Abstract : Abstract Authors:   Ekman, Felix 890924                Henriksson, Richard 880325 Tutor:       Prof. Anders Pehrsson Examiner: Ass. Prof. READ MORE

  6. 15. Important Perception of Market Entry Barriers and Factors in Africa : Case Study on Ethiopia and Egypt

    University essay from Ekonomihögskolan, ELNU

    Author : Mahlet Taffese; Mohamed Ismail; [2012]
    Keywords : Market entry decision; Entry barrier; External factor; Internal Factor; Size and Host Country.;

    Abstract : Globalization, rising affluence in developing and transitional economies, improved infrastructure, and advancements in communication and information technologies have increased the opportunities for marketing services beyond borders. For the last decade African economies has been growing which has created enormous opportunity for international companies. READ MORE