Essays about: "erbjudandet"

Showing result 1 - 5 of 32 essays containing the word erbjudandet.

  1. 1. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Schill; Ebba Flykt; [2023]
    Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

  3. 2. Bankens roll vid generationsskifte av skogsfastigheter : en studie av intressenters tjänstebehov

    University essay from SLU/Dept. of Forest Economics

    Author : Alice Sjölund; [2023]
    Keywords : fallstudie; fastighetsöverlåtelse; finansiell rådgivning; relationsmarknadsföring; semistrukturerade intervjuer; tjänstekvalitet;

    Abstract : Sveriges totala landareal består av cirka 28 miljoner hektar skogsmark. Tillsammans äger cirka 311 000 privata skogsägare drygt 50 procent av den svenska skogsarealen. Ägarbyten bland dessa skogsfastigheter sker kontinuerligt. READ MORE

  4. 3. Developing Business Models for Turnkey Offerings : A case study on organizing turnkey offerings for a large original equipment manufacturer

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Filip Fröst; Simon Hellgren; [2023]
    Keywords : Products Service Systems; Business Model; Turnkey; Fixed Price; Business Model Innovation; Servitization; Produkt-Tjästesystem; Affärsmodell; Turnkey; Fast Pris; Affärsmodellsinnovation; Tjänstefiering;

    Abstract : This thesis investigates the development of turnkey offerings. Turnkey offerings is considered a kind of product-oriented Product Service System (PSS) where the customer pays a fixed price for a total solution, in this thesis, maintenance of vessels. READ MORE

  5. 4. Unwrapping the Customer Value concept and its application within an Industrial Manufacturing Firm : A Case Study within Husqvarna

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Robert Bunea; [2023]
    Keywords : ;

    Abstract : Traditional manufacturing companies were reliant on selling their product centred offerings towards customers. However, technological developments, volatile market environments as well as calls for more personalised experiences from customers, have made the traditional product-centred approaches less effective. READ MORE

  6. 5. Finding duplicate offers in the online marketplace catalogue using transformer based methods : An exploration of transformer based methods for the task of entity resolution

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Robert-Andrei Damian; [2022]
    Keywords : Transformers; Language Models; Deep Neural Networks; Entity Resolution; Duplicate Detection; Entity Matching; Record Linkage; Contrastive Learning; e-commerce; Transformers; Modèles de langage; Apprentisage en profondeur; Résolution d’entité; Détection de doublons; Apprentisage contrastif; commerce électronique; Transformers; Språkmodeller; Djupinlärning; Entitetserkännande; Dubblettdetektering; Entitetsmatchning; Rekordkoppling; e-handel;

    Abstract : The amount of data available on the web is constantly growing, and e-commerce websites are no exception. Considering the abundance of available information, finding offers for the same product in the catalogue of different retailers represents a challenge. This problem is an interesting one and addresses the needs of multiple actors. READ MORE