Essays about: "external prestige"

Found 4 essays containing the words external prestige.

  1. 1. Who Leads the Leader? - A Qualitative Study on Managers' Support-Seeking Behaviors Outside of the Organization

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Filip Linde; Anna Zaletaeva; [2022]
    Keywords : Chief Executive Officer; Support-Seeking; External Network; Identity; Proactivity;

    Abstract : Modern leadership studies often focus on leading the followers. However, the leader does not always have the answer and thus has to seek support to handle difficulties. Research investigating where CEOs seek support, especially externally, has been scarce. READ MORE

  3. 2. Under Pressure - Tensions in the acquiring firms' corporate brand identity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna-Maria Ostermann; Emma Impeciati; [2020]
    Keywords : Corporate Brand Identity; Merger and Acquisition; Integration; B2B Branding; Tensions; Business and Economics;

    Abstract : Thesis Purpose: The purpose is to explore post-acquisition tensions in a B2B firm's corporate brand identity to better understand why tensions emerge, what effect those tensions have, and lastly, how these tensions may be dealt with, if at all. Methodology: A qualitative multiple case study based on four companies with a constructionist and inductive approach has been executed in this thesis. READ MORE

  4. 3. The Unintended Negative Effects of Employer Branding: A Perceived Brand Promise Breach - A Quantitative Investigation of How Employees Perceive a Breach in a Brand Promise Created by Employer Branding

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Karl Swalander; Kim Utas Viklund; [2017]
    Keywords : employer branding; psychological contract; intention to stay; perceived external prestige; organisational commitment;

    Abstract : Employer branding (EB) has been praised for many years as a great tool for attracting, recruiting and retaining talented employees. In an increasingly competitive employment environment, more organisations than ever are investing more resources than ever into their employer brands. READ MORE

  5. 4. Success Drivers for Vertical Brand Extensions in the Luxury Sector

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Sebastian Huber; Sarah-Jane Schlegel; [2013]
    Keywords : vertical brand extension; brand transfer; brand stretch; luxury marketing; brand management;

    Abstract : In today's competitive environment, the ability to successfully launch new products at reasonably costs is considered a key success factor for leading brand manufacturers, which is why vertically leveraging existing brands becomes more significant. This is particularly exhibited by the luxury sector, which is increasingly attempting to launch new accessible product lines under an existing brand name in order to reach a larger consumer base and consequently increase profits and sales. READ MORE